Cassie and Kailee kick off 2026 by reflecting on a whirlwind year that included doubling their fleet and launching a brand new garage door division. Throughout the discussion, they emphasize the vital importance of slowing down to celebrate actual wins instead of constantly shifting focus to the next objective before the previous one is even finished. The hosts get vulnerable about difficult lessons learned the hard way, including managing interpersonal disappointments and the necessity of being highly intentional with one's "yes" to avoid burnout. They also challenge the unrealistic expectations often found on social media by promising to share more raw and authentic stories about the daily grind of running a business. This episode serves as an empowering reminder to stand your ground and claim ownership over your professional success as a woman in the trades.

Head over to your favorite podcast platform and listen to the full episode to start your year with a fresh perspective and professional motivation!

In this special New Year's episode wrapping up 2025, the Power Women of the Trades podcast reflects on a year of breaking barriers and empowering female entrepreneurs to claim ownership over their lives. The discussion emphasizes that the most successful trade businesses are led by owners who remain deeply passionate and personally vested in their craft. Featuring insights on visionary leadership, the episode explores the power of authentic human connection and the necessity of taking 100% responsibility for your growth as a leader. To help you prepare for a successful 2026, the conversation also provides a strategic look at building intentional marketing budgets. Tune in now on your favorite podcast platform to hear these expert insights and start your new year with the momentum your business deserves!

In this special Christmas episode of the Power Women of the Trades podcast, hosts Cassie and Kailee celebrate the holiday season by highlighting and revisiting some of the incredible guests who have shared their journeys on the show. The episode serves as a reflection on the mission of the podcast: empowering women to maximize their potential and claim ownership over their lives through successful entrepreneurship.Tune in now on your favorite podcast platform to catch this special holiday reflection and gain valuable insights to power your business!

In this episode of Power Women of the Trades, Cassie and Kaylee sit down with Rachel Kent, Account Manager at Rival Digital, the show's newest sponsor. Rachel shares her unexpected journey into the home services industry, which began when she stepped in to save her father’s manufacturing and private labeling business during the pandemic, eventually leading her to the world of digital marketing. The conversation dives deep into the realities of marketing for contractors, emphasizing that it must be treated as a partnership rather than a "silver bullet". Rachel and the hosts discuss how marketing generates the opportunities, but solid operations are required to "swing the bat" and close the deal. They also explore the rapidly evolving role of AI, sharing personal success stories of using ChatGPT for everything. Rachel wraps up the episode by encouraging women to say yes to new opportunities, find their tribe, and stay curious within the trades community.

In Part 2 of this episode of Power Women of the Trades, Cassie and Kailee continue their conversation with Karly Hoehn, Vice President of Rolls Mechanical. Karly opens up about the journey of scaling a family business from 25 to 200 employees while maintaining a tight-knit culture rooted in "common sense leadership". She shares the core values that drive herteam—Build, Excel, Serve, and Teach—and discusses the vulnerability required to lead effectively, emphasizing that owning mistakes is essential for building trust. Karly also offers valuable advice on the power of networking with intention and finding mentors who truly understand the industry's unique challenges. Tune in now to hear Karly’s inspiring insightson leadership, legacy, and building a people-first company!

This episode of Power Women of the Trades welcomes Karly Hoehn, Vice President of Rolls Mechanical, which provides extensive mechanical contracting services across the Midwest. Karly shares her gratitude and unique experience managing the company's rapid growth, stressing the importance of "common sense" leadership and constant communication to maintain a cohesive culture. The conversation highlights the vital role of owning mistakes and continuously listening to employee feedback through self-assessments to evolve processes and provide opportunities for the team. Karly asserts that the core focus remains ensuring the team is supported, emphasizing that this “people first” approach is the key to sustainable success. Tune in now to learn how Karly maintains a strong company culture while leading significant organizational growth!

This episode of Power Women of the Trades is a Thanksgiving Special that takes a look back at some key moments from the year. The clips focus on the comprehensive nature of marketing, emphasizing that it involves everything from the call center experience to the technician's interaction in the home. The segments also address the journey of growing a successful business, the challenge of leading through change, and the importance of maintaining brand integrity through excellent customer experience and follow-up. Tune in now for this special Thanksgiving collection of highlights and inspiring takeaways!

This episode, Part 2, of Power Women of the Trades welcomes Kelly Morris-Palenske, who specializes in affiliate marketing and lead generation strategy for the home service industry. Kelly shares crucial insights on how successful marketing must be seen as the entire customer journey, arguing that its effectiveness depends on seamless integration from the initial affiliate lead to the final technician interaction in the home. She highlights the importance of using data to track performance breaks and support employee morale, noting that call center staff are the essential "ambassadors" of the brand. Kelly also advises on how to counter technician negativity toward affiliate leads by ensuring strong training and transparent data practices. Tune in now to learn how to optimize your entire service process and boost your close rates!