In part 1 of this insightful episode, Cassie and Heather welcome Mia Erichson, a partner with Wizard of Ads Marketing, to discuss her unique approach to brand-building for businesses in the trades. Mia, who has worked with major brands like Google and Dell, explains that her passion lies in working with committed, owner-operated businesses that have "skin in the game". She describes the unique structure of Wizard of Ads, where she assembles a customized team of experts to create a holistic marketing strategy that goes beyond simple advertising. The hosts share how this partnership transformed their business by aligning all their marketing efforts and giving a clear vision to their brand. They highlight the success of their brand character, Biggins the bulldog, and how mass media like radio continues to be a powerful tool for building brand recognition and driving customer loyalty in their market.

In this episode of Power Women of the Trades, Cassie and Heather interview Adi Klevit of Business Success Consulting Group, a company that specializes in creating, documenting, and implementing processes for businesses, particularly within the trades. Adi, an industrial engineer, explains that her business was founded on a "done-it-for-you" model after she saw a need for entrepreneurs who were too busy to document their own procedures.She introduces her "Freedom Formula" as the method to help business owners move from feeling overwhelmed and trapped in the day-to-day chaos to achieving true freedom. Adi highlights the importance of first identifying a clear "why" for wanting processes, such as improving employee retention or reducing callbacks, and then setting objective measurements of success. The conversation also addresses the challenges of entrepreneurs being "control freaks" and the resistance some employees have to new structures. Adi asserts that documented processes actually give owners more control through measurable outputs and help to attract a higher caliber of employee who embraces structure. Join this insightful conversation and learn how to bring order to your business, reclaim your time, and transform chaos into a clear system for growth.To get in touch with Adi visit https://bizsuccesscg.com or Adi@bizsuccesscg.com.

Join Cassie and Heather as they sit down with Jenny Benbrook, founder of Powerhouse Consulting Group, for an eye-opening discussion on optimizing your technology in the trades. With over two decades in the industry, Jenny reveals how she helps contractors go from simply having software like ServiceTitan to truly mastering it.This episode tackles common frustrations, from navigating the digital marketing shift to avoiding costly, unmanaged tech integrations. Learn how to identify redundancies, create a strategic tech budget aligned with your growth goals, and implement a plan that ensures your team is actually using your tools effectively. Jenny's core advice? Start small, understand your FSM, and avoid getting caught up in the "noise" of shiny new solutions. Tune in for practical strategies to transform your tech stack into a powerful asset.