• Advice from a Senior Marketer in the Film Industry
    Jun 23 2021

    In our final episode of the first season of Please See Attached, we talk with Joanna Miles, Senior Vice President of Theatrical Marketing at eOne. Joanna has worked as a marketer in the film industry over two decades, so we thought she would be the perfect person to learn from, seeing as both industries - marketing and film - have changed tremendously over that time. In Digital Etiquette, the team chats about spoilers: is it ever appropriate to post spoilers for films/shows online?

    Join the conversation by writing to us at psa@getonboard.ca.
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    51 mins
  • Water Cooler Talk Mini-Episode - Favourite Podcasts
    Jun 16 2021

    In this bonus water cooler mini-episode, Steve, Dafna, Matt, and Jensen chat about their favourite podcasts and why they love them. If you're looking for podcast recommendations from different genres, from news to comedy - this one's for you.

    Join the conversation by writing to us at psa@getonboard.ca.
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    16 mins
  • How to Use Emotion to Increase Conversions on Your Website
    Jun 9 2021

    In this episode of Please See Attached, Matt interviews Talia Wolf, an expert on conversion rate optimization. They discuss the vital part emotion plays in converting website visitors into customers, and the actions that businesses can take to increase conversion rates on their landing pages. In Digital Etiquette, the team talks about what you should do when a friend asks you to help promote their business on social media - and scenarios where you might be reluctant to do that.

    Join the conversation by writing to us at psa@getonboard.ca.
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    30 mins
  • How Google Search Should Inform Your Marketing Strategy
    May 26 2021

    In this episode of Please See Attached, the ONBOARDdigital team discusses the vital importance of search data to your marketing strategy - and this discussion will include a live experiment! This is going to be exciting. In Digital Etiquette, we discuss online ghosting. What is ghosting? Is it ever appropriate? Does it only apply to dating, or have you encountered ghosting in other areas of your life?

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    36 mins
  • Is It Time for a Digital Detox?
    May 12 2021

    In this episode of Please See Attached, Steve interviews Dr. Rahul Saxena, a Toronto-based pediatrician, about the way digital screens and being “always-on” is affecting our lives, and ways we can curb our screen time. In Digital Etiquette, the ONBOARDdigital team discusses when is the right time to connect with your colleagues on social media when you join a new workplace.

    Join the conversation by writing to us at psa@getonboard.ca.
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    54 mins
  • Social Media Strategies from a Successful Food Influencer
    Apr 30 2021

    In this episode of Please See Attached, Dafna interviews Lisa Le, The Viet Vegan - a vegan blogger with a large following on Instagram, YouTube, TikTok and other platforms. They discuss what it takes to become a full time content creator, how to succeed in the food blogging space, brand partnerships, and strategies for follower growth. In Digital Etiquette, the team discusses whether it’s okay to check your phone while you’re talking with someone (hint: it's not).

    You can find more about Lisa, The Viet Vegan: www.thevietvegan.com

    Join the conversation by writing to us at psa@getonboard.ca.
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    35 mins
  • 10 Things You Should Think About When Hiring a Marketing Agency
    Apr 16 2021

    In this episode of Please See Attached, the team talks with Sean Rosenthal, Director of Business Development at ONBOARDdigital, about ten things businesses/entrepreneurs should think about when hiring a marketing agency. In Digital Etiquette, the team discusses the internet-age-old question: is it okay to unfollow or unfriend a relative, or friend for content you don't want to see?

    Join the conversation by writing to us at psa@getonboard.ca.
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    35 mins
  • How to Promote Inclusion and Diversity in the Marketing Industry
    Apr 2 2021

    In this episode of Please See Attached, Matt interviews Danica Nelson, Senior Product Marketing Manager at Shopify and Diversity and Inclusion Advisory Board Member for Strategy Magazine. They talk about the challenges faced by Black, Indigenous, People of Colour in the marketing industry, and what organizations can do to promote diversity and inclusion. The team discusses the etiquette around liking - or not liking - photos of your friends’ kids on social media.

    Learn more about Danica Nelson: 
    watchdanicawork.com

    Join the conversation by writing to us at psa@getonboard.ca.
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    32 mins