In this episode, Plam Hawly goes deep into one of the most overlooked truths in personal style:

Most style mistakes don’t come from bad taste —

they come from not understanding your body.

And when we don’t understand our body, we start fighting it.

We dress to hide.

We dress to prove something.

We dress to look “sexy” in a way that society taught us — not in a way that actually honors our shape.

This conversation uncovers:

✨ Why women often misjudge what looks “good” on them

✨ How childhood comments, early dating experiences, and cultural narratives shape our style choices

✨ The Stigma of Sexy — the psychological weight around sensuality, curves, and visibility

✨ The real difference between dressing to be seen vs. dressing to feel like yourself

✨ Why knowing your body shape is the foundation of clean, elevated style

✨ How to stop styling from insecurity and start styling from self-knowledge

Plam shares personal experiences, client stories, and the exact mindset shift that changes everything:

When you stop fighting your body, your style finally starts working for you.

If you’ve ever looked in the mirror and felt confused…

If you’ve ever bought something “trendy” only to hate it later…

If you’ve ever felt “too much,” “not enough,” or “wrong” in your clothes…

This episode is your permission slip to begin again — with clarity, acceptance, and a deeper understanding of your shape.

🖤 Plam Knows: Unlocking Style & Soul

New episodes every week.

The Encoded Cognition is the hidden psychology stitched into every outfit you wear — the emotional codes, memories, wounds, and identities shaped long before you ever stood in front of a mirror. In this episode, I break down where these codes come from (childhood, relationships, motherhood, trauma, trends), how they silently dictate your style choices, and why so many women feel disconnected from their own wardrobes.

You’ll hear real client examples, personal stories, and the exact signs that your clothes are carrying outdated versions of you. And most importantly — I’ll guide you through how to decode, interrupt, and rewrite these patterns so your style finally aligns with the woman you are becoming, not the one you’re still unconsciously protecting.

A raw, honest, transformative conversation about psychology, identity, fashion, and the deep inner work behind getting dressed.

Have you ever opened your wardrobe and felt that strange pull

the “I can’t give this away” feeling, even if you haven’t worn it in years?

That’s not just sentimentality. It’s psychology.

It’s called The Endowment Effect — our tendency to overvalue what we already own simply because it’s ours.

In this episode, I’m diving deep into how this invisible force shapes the way we buy, keep, and struggle to release our clothes.

Why letting go feels like losing a part of ourselves.

And why a wardrobe detox isn’t about minimalism — it’s about emotional freedom.

You’ll hear how fashion brands use this bias to influence our decisions, how our memories get stitched into fabric, and why healing your relationship with clothes can transform your relationship with self.

If you’ve ever stood in front of a full closet and said, “I have nothing to wear,”

this one’s for you.

Style is not just what you wear.

It’s what you’re ready to let go of.

What if the piles of clothes in your home are not about chaos… but about grief?

In this deeply personal episode of Style & Soul, I open up about a part of my healing that I never expected to be so hard — the silent stacking, the over-shopping, the impossible act of selling clothes after losing my mom.

We’ll explore the psychology behind it — why we hold, why we buy, why we can’t let go — and how grief hides inside our wardrobes, disguised as fabric, color, and weight.

I’ll take you through my story, my realizations, and the moments when even the smallest task — like listing an item for sale — felt like betrayal.

We’ll also talk about how to begin releasing, how therapy and somatic work can help, and why this process isn’t about “decluttering,” but about learning to live with love that no longer has a body.

If you’ve ever found yourself unable to fold, sell, or give away — if you’ve ever stood frozen in front of a pile that feels too heavy to touch — this episode is for you.

This is not about clothes.

It’s about love, memory, and the invisible threads that keep us human.

🎧 Press play when you’re ready to understand what your wardrobe might be trying to tell you.

The Wardrobe of Loss: When Style Becomes Rebirth

You know, I’ve always believed that our wardrobes tell stories — but no one really talks about the chapters we close.

When you lose someone you love, or when you lose a part of yourself, your clothes start to feel… heavier. Some pieces hold memories you can’t wear anymore. Others remind you of who you used to be.

In this episode, I want to talk about what happens when style meets grief — when cleaning your closet becomes a way of healing.

Because sometimes, removing what no longer feels like you isn’t vanity — it’s survival.

And piece by piece, as we let go of what’s tied to our pain, we start to make room for who we’re becoming.

Hi… it’s Plam.

This is not the episode I planned to record.

Actually, I didn’t plan any of this. I just pressed record — because something inside me said, enough silence.

For a long time, I thought I had to hold everything together — the business, the motherhood, the image, the calm.

But when my mother passed away, something shifted.

It was as if every layer I had built — every role, every version of me — cracked open all at once.

And underneath it, there was this voice that I had been ignoring for years.

This episode is me finally listening to that voice.

It’s not polished. It’s not edited. It’s twenty minutes of me trying to make sense of what it means to lose someone you love, and still keep showing up.

To rebuild your world piece by piece — and to find beauty again, not just in what you wear, but in the way you exist.

If you’re here, maybe you’ve felt that moment too — when the silence gets too heavy and you just need to speak.

So… that’s what this is.

Me, finally speaking.....

Welcome to The Unlocking of Style and Soul.

Let’s begin.