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Phil Cooke Podcast

Phil Cooke Podcast

By: Phil Cooke
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 Helping leaders navigate their career and calling in today's distracted media-driven culture. Do you have a message or story that could influence the world? Get expert tips from Hollywood producer and media consultant Phil Cooke on creative leadership, digital media, branding and marketing strategies, film and TV production and more – and the faith to make it happen. Find out more at PhilCooke.com. His philosophy? Get your ideas out there and change the world in the process.2024 Art Economics Management Management & Leadership
Episodes
  • How Great Leaders Navigate Crisis | Dr. Mark Rutland on Turnaround Leadership

    How Great Leaders Navigate Crisis | Dr. Mark Rutland on Turnaround Leadership
    Dec 16 2025
    A crisis doesn't have to break your church or organization. In this powerful conversation, Dr. Mark Rutland, Executive Director of the National Institute of Leadership and founder of Global Servants, joins Phil Cooke https://philcooke.com to share hard-earned insights on leading through crisis, turnaround leadership, and building a lasting leadership legacy. Drawing from firsthand experience in crisis management at Southeastern University, Calvary Church, and Oral Roberts University, Dr. Rutland explains why crisis isn't always about scandal—and why vision, systems analysis, and truth-telling are essential for renewal and growth. 👉 Watch now and transform your creative career!Like, comment, and subscribe for more tips on creative leadership. 👉 Get my FREE DOWNLOAD when you sign up for my newsletter here: https://www.philcooke.com/subscribe/ 🔥 New MasterclassesChurch on Trial—Crisis Management with Phil Cooke https://philcooke.com/masterclass Ideas on a Deadline Masterclass with Phil Cooke https://philcooke.com/ideasonadeadline Subscribe to My YouTube Channel and Expand your Creative Leadershiphttps://www.youtube.com/c/philcookeofficial?sub_confirmation=1 ⚡️ BOOK "Church on Trial – How to Protect Your Congregation, Mission, and Reputation During a Crisis" Get your copy here: https://philcooke.com/crisis ======================================== Phil Cooke — Media Producer-Writer-Speaker-CoachHelping Creative Leaders Influence the World — Faith, Media & CultureDo you have a message or story the world needs to hear? I offer advice on creative leadership, digital media, branding, marketing, film and television production – and the faith to take you from where you are in your ministry or career to where you want to be. As a filmmaker, media consultant and co-founder of Cooke Media Group in Los Angeles, my client list includes Hollywood studios, major nonprofit organizations, and many of the most respected churches and ministries in the world. I've produced media programming in nearly 70 countries and created many of the most influential inspirational TV programs in history. My philosophy? Get your ideas out there and change the world in the process. ========================== Connect with me on social media: Twitter https://twitter.com/philcooke Facebook https://www.facebook.com/philcookepage/ Instagram https://www.instagram.com/philcooke/ TikTok https://www.tiktok.com/@philcookeofficial Find out about Cooke Media Group here: https://www.cookemediagroup.com =========================== ⚡️ More About This Episode: How Great Leaders Navigate Crisis | Dr. Mark Rutland on Turnaround LeadershipMark Rutland, Ph.D., is a New York Times best-selling author. He is the executive director of the National Institute of Christian Leadership and founder of Global Servants, having served previously as the pastor of a megachurch and president of two universities. Rutland and his wife, Alison, have been married and in ministry for more than fifty years. They have three children and nine grandchildren. The Rutlands established House of Grace in Chiang Rai, Thailand, and Kumasi, Ghana, to protect tribal girls from sex trafficking through Global Servants. Since 1986 House of Grace has been "saving little girls for big destinies." Its work in West Africa, largely in remote villages, has built churches and village hygiene services in five countries. 📘 Get the Book "Keep On Keeping On: How to Die Young as Old as Possible" here: https://amzn.to/490oVft 🌍 Learn more about Dr. Mark Rutland: https://drmarkrutland.com 🌍 Global Servants: https://globalservants.org (As an Amazon Associate, I earn from qualifying purchases. Thank you for the support!) ⏰ Timecodes ⏰ 00:00 Phil Cooke introduces the topic of leading through a crisis 00:41 Meet Dr. Mark Rutland, Executive Director, National Institute of Christian Leadership 01:42 Crisis is not always moral failure, sexual abuse or financial mismanagement 04:44 Managing the PR in a crisis situation 06:38 The hard decisions that must be made by leadership 10:30 Why a systems analysis is important 13:38 Why casting vision is important in turnaround leadership 17:39 Things leaders must pay attention to 21:14 Decisions on hires and fires to turnaround a church or organization 26:00 Changing self-perception in an organization's culture 31:42 Don't obsess on the past 33:00 How to contact Dr. Mark Rutland
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    37 mins
  • Church Communication Strategies That Actually Work | Brady Shearer, Pro Church Tools

    Church Communication Strategies That Actually Work | Brady Shearer, Pro Church Tools
    Nov 18 2025
    Here's how to transform your church communications strategy with processes that really work. In this episode, Phil Cooke https://philcooke.com talks with Brady Shearer, founder of Pro Church Tools, about practical ways to simplify your church media, clarify your message, and reach more people online. From repurposing sermons and building better content systems to leading creative teams with vision, Brady shares the mindset and methods that help churches communicate with excellence. Learn why attention is the most valuable commodity your church can possess—and how to use it to share the greatest message of all time. 👉 Watch now and transform your creative career! Like, comment, and subscribe for more tips on creative leadership. 👉 Get my FREE DOWNLOAD when you sign up for my newsletter here: https://www.philcooke.com/subscribe/ 🔥 New MasterclassesChurch on Trial—Crisis Management with Phil Cooke https://philcooke.com/masterclass Ideas on a Deadline Masterclass with Phil Cooke https://philcooke.com/ideasonadeadline Subscribe to My YouTube Channel and Expand your Creative Leadershiphttps://www.youtube.com/c/philcookeofficial?sub_confirmation=1 Subscribe and hit the Notification bell to be notified when they go live. ⚡️ BOOK "Church on Trial – How to Protect Your Congregation, Mission, and Reputation During a Crisis" Get your copy here: https://philcooke.com/crisis ======================================== Phil Cooke — Media Producer-Writer-Speaker-CoachHelping Creative Leaders Influence the World — Faith, Media & CultureDo you have a message or story the world needs to hear? I offer advice on creative leadership, digital media, branding, marketing, film and television production – and the faith to take you from where you are in your ministry or career to where you want to be. As a filmmaker, media consultant and co-founder of Cooke Media Group in Los Angeles, my client list includes Hollywood studios, major nonprofit organizations, and many of the most respected churches and ministries in the world. I've produced media programming in nearly 70 countries and created many of the most influential inspirational TV programs in history. My philosophy? Get your ideas out there and change the world in the process. ========================== Connect with me on social media: Twitter https://twitter.com/philcooke Facebook https://www.facebook.com/philcookepage/ Instagram https://www.instagram.com/philcooke/ TikTok https://www.tiktok.com/@philcookeofficial Find out about Cooke Media Group here: https://www.cookemediagroup.com =========================== ⚡️ More About This Episode: Church Communication Strategies That Actually Work | Brady Shearer, Pro Church Tools Brady Shearer is the creator of Nucleus and Pro Church Tools. Helping churches navigate the biggest communication shift in 500 years. 📘 Learn more: https://prochurchtools.com 🎓 Get certified: https://prochurchcertified.com #PhilCooke #BradyShearer #ProChurchTools #ChurchCommunication #ChurchMedia #ChurchMarketing #DigitalMinistry #ChurchGrowth #ContentStrategy #MinistryLeadership #CreativeMinistry #ChurchOnline #ChurchSocialMedia #CommunicationStrategy (As an Amazon Associate, I earn from qualifying purchases. Thank you for the support!) ⏰ Timecodes ⏰ 00:00 Phil introduces the topic of church communications strategies00:30 Meet Brady Shearer, founder of Pro Church Tools06:00 Leading creative teams.09:00 The role of a communications director11:30 Ideas for repurposing sermons18:00 Updated social media strategies21:00 Content strategy and how to implement it28:45 The importance of the hook34:13 Policies for church communications40:40 Follow Brady Shearer at https://ProChurchTools.com
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    41 mins
  • Is Direct Mail Dead? Best Digital Fundraising Strategies for Nonprofits | Interview - Mark Dreistadt

    Is Direct Mail Dead? Best Digital Fundraising Strategies for Nonprofits | Interview - Mark Dreistadt
    Nov 4 2025
    Is direct mail still relevant in today's digital world? In this insightful interview, Phil Cooke https://philcooke.com talks with Mark Dreistadt, founder and president of Infinity Concepts, about why direct mail remains the foundation of successful fundraising—and how digital tools like email, Google ads, social media, and text-to-give options are transforming donor engagement for nonprofits and ministries. Discover practical fundraising tactics, donor acquisition strategies, and how to balance traditional and digital communication to maximize results. Learn why relationship building, speed of donor response, and a well-articulated vision are key to growing your ministry or nonprofit organization. 👉 Watch now and gain valuable tips to help your nonprofit thrive. Like, comment, and subscribe for more tips on creative leadership. 👉 Get my FREE DOWNLOAD when you sign up for my newsletter here: https://www.philcooke.com/subscribe/ 🔥 New MasterclassesChurch on Trial—Crisis Management with Phil Cooke https://philcooke.com/masterclass Ideas on a Deadline Masterclass with Phil Cooke https://philcooke.com/ideasonadeadline Subscribe to My YouTube Channel and Expand your Creative Leadership https://www.youtube.com/c/philcookeofficial?sub_confirmation=1 ⚡️ BOOK "Church on Trial – How to Protect Your Congregation, Mission, and Reputation During a Crisis" Get your copy here: https://philcooke.com/crisis ======================================== Phil Cooke — Media Producer-Writer-Speaker-CoachHelping Creative Leaders Influence the World — Faith, Media & Culture Do you have a message or story the world needs to hear? I offer advice on creative leadership, digital media, branding, marketing, film and television production – and the faith to take you from where you are in your ministry or career to where you want to be. As a filmmaker, media consultant and co-founder of Cooke Media Group in Los Angeles, my client list includes Hollywood studios, major nonprofit organizations, and many of the most respected churches and ministries in the world. I've produced media programming in nearly 70 countries and created many of the most influential inspirational TV programs in history. My philosophy? Get your ideas out there and change the world in the process. ========================== Connect with me on social media: Twitter https://twitter.com/philcooke Facebook https://www.facebook.com/philcookepage/ Instagram https://www.instagram.com/philcooke/ TikTok https://www.tiktok.com/@philcookeofficial Find out about Cooke Media Group here: https://www.cookemediagroup.com =========================== ⚡️ More About This Episode Is Direct Mail Dead? Best Digital Fundraising Strategies for Nonprofits | Interview - Mark Dreistadt Whether you're a ministry leader, nonprofit executive, or fundraiser, this episode delivers actionable insights to help you raise more, engage better, and build lasting donor relationships in a digital-first world. About Mark Dreistadt, President/CEO, Infinity ConceptsMark Dreistadt is a visionary strategist, trusted advisor, and dynamic communicator dedicated to helping leaders maximize the impact of their organizations. With a unique blend of strategic insight and creative innovation, Mark consistently delivers transformational solutions that produce measurable, lasting results. As the founder of Infinity Concepts, Mark has spent decades guiding some of the largest nonprofits and ministry organizations in America and abroad. He is a nationally recognized expert in branding, marketing, fundraising, public relations and communication—widely respected for his ability to craft strategies that drive growth, increase engagement, and inspire action. His clear and compelling presentation style makes him a sought-after speaker, consultant, and leadership coach across the faith-based and nonprofit sectors. 🔗 Learn more at https://infinityconcepts.com 📈 Explore IDEX Pro: https://idexpro.com ⏰ Timecodes ⏰ 00:00 Find out the best fundraising strategies for nonprofits in the digital age 03:11 Why direct mail still drives over 60% of fundraising revenue 08:29 How digital donor acquisition can exponentially grow your giving base 11:45 How to combine TV, radio, and online platforms to build engagement 13:00 Short form video for fundraising 14:00 The best digital fundraising tools for nonprofits (video, email, texting, and QR codes) 17:30 Why quick thank-you responses dramatically increase donor retention 24:08 Where to start with your fundraising efforts & how to articulate your vision and reduce friction in giving 36:00 Find out more at https://infinityconcepts.com 37:00 Find out more about the mission of The Influence Lab at https://influencelab.com (As an Amazon Associate, I earn from qualifying purchases. Thank you for the support!) #DigitalFundraising #Nonprofits #FundraisingStrategies #DonorDevelopment #InfinityConcepts #MarkDreistadt #...
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    39 mins
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