Why are women more modest in business? Find out why in this episode and learn the right balance between modesty and arrogance.

Persuasion in Business is now Persuasive Woman. The focus is still psychology and how it works in business, but just from a different perspective.

Home shopping networks have continued to survive and thrive throughout the years. How do companies like QVC do it? By applying adaptability, urgency and social proof.

Why do time restrictions, such as coupons, flash sales and limited-time offers work so well? This episode explains the psychology of time pressure and how to use it in your business or career.

There are psychological principles we can learn from BeReal and apply to our businesses, including spontaneity, authenticity and connectedness. Discover how to become an authentic leader or brand, plus more in this episode.

Customers make purchase decisions based on emotion. But how does that apply to marketing? Find out in this episode.

Scarcity is the most powerful influence factor. Find out why and how you can apply this principle in your professional life.

The reasons behind the power of scarcity are covered in this episode. Mindy answers the commonly asked questions and gives a glimpse of her book.