Payrollin' cover art

Payrollin'

Payrollin'

By: WRKdefined Podcast Network
Listen for free

The nationals are coming for your clients. Consolidation is crushing margins. And if you're not keeping up with the latest in the payroll and HR industry, you're going to get left behind. Welcome to Payrollin'. The no-BS podcast for independent payroll bureau owners and leaders who are done getting squeezed by ADP, Paychex, and the private equity machines swallowing up the industry. Hosted by Matt Vaadi, founder of guHRoo (a PEO) and Outsourced Scale (offshore staffing for payroll providers), this show delivers the strategies you need to survive — and thrive — while the middle collapses around you. Every week, you'll get: → Industry intel on the billion-dollar deals reshaping payroll → Proven tactics to scale past the 7-figure barrier → Real talk on margins, pricing, and profitability → Strategies to compete without killing your bottom line → Guests who've sold, scaled, or disrupted the status quo Whether you're fighting margin compression, exploring industry partnerships, or figuring out how to scale without sacrificing service, this podcast cuts through the corporate speak and gives you actionable pathways forward. Because if you're not specializing in a niche or adding serious value beyond commoditized payroll, you're racing to the bottom. Subscribe to Payrollin' and join 1,000+ payroll industry professionals who get the Wednesday newsletter breaking down what's happening in the industry — and what it means for your business.All rights reserved by WRKdefined Economics Leadership Management Management & Leadership
Episodes
  • Beginner’s Guide to a Homepage That Converts

    Beginner’s Guide to a Homepage That Converts
    Aug 19 2026
    Join the show live every Thursday for a conversation you can’t find anywhere else: https://grow.payrollinpodcast.com/ Your payroll website might look professional, but is it actually turning visitors into leads? In this episode of The Payroll Growth Show, Matt Vaadi breaks down 10 specific elements every payroll company should have on its homepage. Using a real payroll website as an example, Matt explains what is working, what is hurting conversions, and how to transform a client-focused website into a business development tool. You’ll learn: • Why speaking to “every business” weakens your message • What visitors should understand within five seconds • How to create a stronger primary call to action • Why your homepage needs a secondary lead magnet• Where to place testimonials and customer logos • How a simple three-step process builds trust • Why more traffic does not always mean more leads • How much content your website may need for SEO • The two-email strategy for generating Google reviews • How to position your payroll company as the guide If your payroll website is not consistently generating conversations with qualified prospects, use this episode as your homepage conversion checklist. Subscribe to The Payroll Growth Show for practical strategies on payroll marketing, sales, operations, and business growth.
    Show More Show Less
    16 mins
  • I've Sold Payroll for 20 Years. Here's What I'd Change.

    I've Sold Payroll for 20 Years. Here's What I'd Change.
    Aug 5 2026
    Join the show live every Thursday for a conversation you can’t find anywhere else: https://grow.payrollinpodcast.com/ If you're still selling payroll the same way you did years ago, this episode might completely change your approach. After nearly 20 years of leading with the highest-priced solution and working backward, Matt challenges one of his longest-held sales habits and explains why the better strategy isn't starting high or low. It's about changing the game entirely. In this episode, you'll learn: Why selling season starts in August, not January The biggest mistake payroll and PEO sales teams make How to stop competing on features and price Why narrowing 50,000 prospects to just 400 can produce better results The 7-touch rule that helps buyers make a decision The ELF Framework for choosing your ideal clients Why profiling calls outperform traditional cold calls How to prepare your sales pipeline before the January buying season Whether you're in payroll, PEO, HR, HCM, ASO, or B2B sales, these practical strategies will help you build a more focused pipeline, create better conversations, and win more business during the selling season. ⏰ *TIMESTAMPS:* 00:00 The Payroll Sales Habit I Finally Broke 01:13 Why Selling Season Starts Now 02:04 Don't Sell Everything to Everyone 02:50 The "Big Domino" That Closes More Deals 05:10 Stop Fighting ADP on Their Terms 05:50 The ELF Framework Explained 07:43 Why We Ignore Most Prospects 07:46 How We Narrow 50,000 Contacts to 400 09:00 My Favorite Low-Pressure Sales Call 10:40 Warm Prospects Before You Pitch 11:45 August Is When January Deals Are Won 12:23 Engineer Your Selling Season 12:48 Final Thoughts Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed) → https://www.payrollinpodcast.com/ 🎯 THIS WEEK'S RESOURCE:💡Take your payroll company to the next level. Get expert strategies for rapid growth! https://go.guhroo.co/payroll-company-growth 💡 SCALE YOUR BUREAU WITH OUR HELP: 1️⃣ Add PEO Services - New revenue stream without new clients → Learn more: https://www.guhroo.co/partners/ 2️⃣ Hire Virtual Assistants - Scale operations at 70% less cost → https://www.outsourcedscale.com/ 3️⃣ Marketing That Works - Get the system we use → https://underdogdigital.co/ 🔔 SUBSCRIBE for weekly payroll growth strategies: → Hit the bell to never miss an episode 💬 CONNECT WITH MATT: LinkedIn: https://www.linkedin.com/in/mattvaadi Facebook Group: https://www.facebook.com/groups/payrollinnovation information #payroll #payrollservices #bureauowner When does the payroll selling season start? How do payroll companies get clients? How do you sell HR services? How do you get payroll clients? How do you prospect for payroll? How do you build a payroll sales pipeline? How do you sell payroll without competing on price? Should you lead with payroll or PEO? How do you prepare for January payroll sales? How do you find payroll prospects? What is a profiling call? How do you qualify payroll prospects? How do you niche your payroll business?
    Show More Show Less
    13 mins
  • Cold Email? Start With This Simple Setup

    Cold Email? Start With This Simple Setup
    Jul 29 2026
    Join the show live every Thursday for a conversation you can’t find anywhere else: https://grow.payrollinpodcast.com/ If you're sending cold emails from your CRM, you may be hurting your deliverability before anyone even reads your message. In this episode of The Payroll Growth Show, Matt Vaadi sits down with Chris Clark, Director of Outreach at Underdog Digital, to break down what actually works for cold email in 2026. They cover the infrastructure behind sending thousands of emails safely, why Gmail and Yahoo's spam updates changed everything, and the simple framework that's generating real conversations, not just more sends. In this episode: • Why HubSpot, Zoho, and CRMs aren't built for cold email • The safest way to send 7,000+ cold emails per month • Why you should only send 20–30 emails per inbox daily • How to protect your primary domain reputation • The cold email infrastructure that costs around $50/month • Why a 1–2% response rate is actually a win• The ideal cold email length and sequence• How to build better prospect lists and validate emails• The biggest mistakes businesses make with cold outreach Whether you're in payroll, HR, PEO, accounting, or B2B sales, this episode offers practical advice you can implement immediately to improve your outreach and book more conversations.. ⏰ *TIMESTAMPS:* 00:00 Intro 00:31 Meet Chris Clark (Underdog Digital) 01:08 CRM vs. Cold Email Infrastructure 03:01 How to Scale Cold Email Safely 04:10 Gmail Sending Limits Explained 05:23 Protecting Your Domain Reputation 06:57 Cold Email Copy That Converts07:51 Why 30–75 Words Works Best 08:41 Outsourced Scale 09:50 The Cold Email Framework 10:49 Why Copy Isn't the First Priority 11:30 Scaling Outreach Without Burning Time 12:34 Why Cold Email Still Works 13:52 Building High-Quality Lead Lists 15:01 Defining Your ICP15:28 Email Verification Best Practices 16:28 Don't Fill Your CRM With Cold Leads 17:01 Watch the Live Payroll Growth Show Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed) → https://www.payrollinpodcast.com/ 🎯 THIS WEEK'S RESOURCE:💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company https://youtu.be/6aW8RmVj8OE 💡 SCALE YOUR BUREAU WITH OUR HELP: 1️⃣ Add PEO Services - New revenue stream without new clients → Learn more: https://www.guhroo.co/partners/ 2️⃣ Hire Virtual Assistants - Scale operations at 70% less cost → https://www.outsourcedscale.com/ 3️⃣ Marketing That Works - Get the system we use → https://underdogdigital.co/ 🔔 SUBSCRIBE for weekly payroll growth strategies: → Hit the bell to never miss an episode 💬 CONNECT WITH MATT: LinkedIn: https://www.linkedin.com/in/mattvaadi Facebook Group: https://www.facebook.com/groups/payrollinnovation information 👉 TODAY'S GUEST: Chris Clark, Director of Outreach at Underdog Digital Chris Runs cold outreach infrastructure and campaigns for Underdog Digital and its clients, from domain setup to list building and copy. Find Chris on LinkedIn here: https://www.linkedin.com/in/bychrisclark/ #payroll #payrollservices #bureauowner How do you scale cold email? How many cold emails should I send per day? What is a good cold email response rate? Why are my cold emails going to spam? How do I improve email deliverability? How many inboxes do I need for cold email? How do I protect my email domain? Best cold email strategy 2026 Cold email best practices mail deliverability tips Sales outreach strategies
    Show More Show Less
    18 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.