Send us a text

What if the perfect veterinary professional for your clinic is happily working somewhere else right now? They're not desperately job hunting or scrolling through job boards every night—they're genuinely content where they are. Yet even these happily employed veterinary professionals can sit up and take notice of your vacancy.

Here's the harsh reality most clinics face: if you're only attracting jobseekers who are desperately looking to leave their current role, you're missing out on some of the best potential team members. Those veterinary professionals who aren't stressed, burned out, or fleeing toxic workplaces often make exceptional long-term hires because they're choosing their next role for positive reasons, not running from negative ones.

Most clinics make the fatal mistake of writing job ads like they're talking to someone desperate for change. The language focuses on requirements and duties—what the clinic needs from them. But passive jobseekers aren't thinking "what can I do for this clinic?" They're thinking "what could this clinic do for my career, work-life balance, and professional growth?"

You'll discover:

• The three-strategy framework for attracting veterinary professionals who aren't actively job hunting
• Why leading with opportunity instead of requirements makes passive jobseekers think "that sounds better than what I have right now"
• How to tell your clinic's real story to help them see themselves as part of your team and culture
• The fatal recruitment mistake that only attracts desperate jobseekers instead of exceptional team members

This week's actionable takeaway: Review your current job ad and ask yourself—would this appeal to someone who's reasonably content where they are, or does it only speak to people desperate to leave?

Transform your messaging to plant the seed of possibility rather than demand immediate action.

Essential listening for veterinary practice owners who want to attract the best veterinary professionals—even the ones who aren't actively looking for a new role.

Brought to you by VetClinicJobs—direct hiring, reimagined. No recruitment agency.

Links mentioned in this episode:

tania@vetclinicjobs.com

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

Send us a text

Your job ad has been up for months and you still see zero suitable applications.

Here's the harsh reality: we're in a global veterinary professional shortage with more jobs than jobseekers.

Some clinics are getting great applications while others get crickets.

Most clinics are still advertising like it's 2010—writing job ads that focus entirely on what they need from employees, not what employees want from them.

They list requirements like shopping lists: "Must have 3 years experience, must work weekends, must be comfortable with surgery"—but nothing about why their clinic is special or what makes working there genuinely rewarding.

In this Episode Julie Covers :

• The three-strategy framework that actually works in shortage markets to get veterinary professionals to notice, read and apply to your ads
• Why leading with "we need a veterinarian who can..." kills applications and the flip technique that transforms employer-focused ads into jobseeker magnets
• Why clinical competence is now assumed and what veterinary professionals are actually choosing based on instead
• How traditional job boards force you into templates that strip away your clinic's personality (and why clinic showcasing is just as important as job posting)
• The fatal mistake of treating job ads like shopping lists when you should be competing on the whole employment experience

This week's actionable takeaway: Count how many sentences in your current job ad focus on what you need versus what the jobseeker gets—if it's weighted towards your needs, flip it.

Essential listening for veterinary practice owners who want to attract applications instead of hoping for them.

Brought to you by VetClinicJobs—direct hiring, reimagined. No agency.

LINKS MENTIONED IN THIS EPISODE:

Email Lizzie

Email Tania

Job Advertisement Market Intelligence Report - Australia New Zealand

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

Send us a text

Ever caught yourself about to hire someone who won't do weekend rosters, even though everyone else on your team has to? You're not alone - and you're about to create serious team resentment.

When veterinary practices get desperate to fill positions, they start compromising on core requirements that affect the whole team. Suddenly you're willing to hire someone who skips after-hours responsibilities, or you're rushing background checks just to get bodies through the door. The result? The wrong person creates more problems than having no one at all.

You'll discover:

• Why phrases like "immediate start required" make quality veterinary professionals wonder what's wrong with your clinic
• The three-strategy framework that attracts the right people fast without lowering your standards
• How VetClinicJobs' REAL+STORY approach gets suitable veterinary professionals applying within weeks (averaging 7 weeks from start to hire)
• The fatal mistake that turns urgent hiring into a team morale disaster

This week's actionable takeaway: Transform your urgent job ads from desperate to strategic by removing panic language and replacing it with professional urgency that attracts quality veterinary professionals.

Essential listening for veterinary practice owners who've been struggling to fill positions and are running out of runway.

Contact Information:

• Tania: tania@vetclinicjobs.com
• Lizzie: lizzie@vetclinicjobs.com
• Website: https://vetclinicjobs.com

Brought to you by VetClinicJobs—direct hiring, reimagined. No agency.

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs