A vet in Melbourne is scrolling job ads, actively looking to relocate.

She sees a position in Hamilton, New Zealand. Good clinic. Competitive salary. Sounds fine.

She clicks through, reads the job description, then keeps scrolling.

Three weeks later, she accepts a position in Melbourne. Not better. Just known.

What happened?

The decision didn't happen at the job ad stage. It happened earlier — at a moment most clinics never see.

In this episode, we're looking at why relocating vets and nurses so often default to what they already know, even when they're actively looking for change. And what's actually happening in that invisible moment where they close the tab and keep scrolling.

I'm Julie South. I run VetClinicJobs and help vet clinics across Australia, New Zealand and beyond build Culture Centres through Culture Storytelling. I've seen hundreds of clinics add better location descriptions to their job ads, wondering why relocating vets and nurses never apply — while their competitors attract people who've already decided they could live there.

Listen if: you've ever wondered why relocating vets and nurses never seem to apply — or why your location advantages don't seem to translate into applications.

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs