In this episode of Paradigm Playbook, we’re joined by the founders of StargazeX, a powerhouse social media agency transforming how sports businesses grow.

From humble beginnings as high school friends to running an agency that’s helping gyms, training academies, and youth sports organizations scale, Alex and Kevin break down what it takes to win in digital marketing today.

🎯 Inside the Episode:

• Why understanding parents' pain points is crucial for converting leads
• The secret to high-converting ad creative and messaging
• How Stargaze X uses automation to fuel long-term growth
• Tips for building a funnel that doesn’t just capture attention—but drives real revenue

Whether you're a sports entrepreneur, gym owner, or youth program leader, this conversation is packed with tactical takeaways to help you elevate your business through the power of social.

Follow us:
Paradigm Playbook
Instagram
Facebook
YouTube

In this episode of Paradigm Playbook, host Steve Cook talks with Dr. Lance Knaub—physical therapist, entrepreneur, and business coach—about scaling your business without sacrificing your health. Discover the importance of vision, personal assessment, and balancing work with life. Learn from Lance’s experience with private equity, plus insights on technology, outsourcing, and marketing to fuel business growth. Tune in for strategies to achieve both professional success and personal well-being.

Follow us:
Paradigm Playbook
Instagram
Facebook
YouTube

In this episode of Paradigm Playbook, host Steve Cook is joined by Matthew Becker, owner and founder of Gym Lawyers, PLLC, to break down the critical legal considerations every gym owner and sports entrepreneur needs to know. From business structures and waivers to property liability and staff policies, this episode is packed with practical legal wisdom tailored for the fitness world.

Whether you're opening your first gym or scaling an existing business, Matthew shares must-know legal tips to help you protect your assets, mitigate risk, and stay compliant.

Follow us:
Paradigm Playbook
Instagram
Facebook
YouTube