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Paradigm Playbook

Paradigm Playbook

By: Steve Cook
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Welcome to Paradigm Playbook—the one company dedicated to teaching you the practices and habits of successful sports businesses. We aim to help motivated entrepreneurs merge their passion for sports with the mission of optimizing their business.

© 2025 Paradigm Playbook
Economics Leadership Management & Leadership
Episodes
  • Ep 110: Growing Businesses Through Curiosity & Leadership with John Mitchell
    Oct 25 2025

    🎙️In this episode of Paradigm Playbook, host Steve Cook sits down with John Mitchell, an Australian entrepreneur driven by an insatiable curiosity and passion for learning. John shares valuable lessons on scaling businesses, leveraging AI and technology, and building strong teams through effective leadership and delegation.

    💡 Tune in for insights on scaling businesses, the role of curiosity, and creating impactful organizational structures.

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    22 mins
  • Unreasonable Hospitality: How to Give the Best Service | Playmakers Replay
    Oct 10 2025

    What does it take to deliver truly unforgettable service? In this Playmakers Replay episode of the Paradigm Playbook Podcast, hosts David Kozak and Steve Cook unpack the powerful concept of Unreasonable Hospitality—inspired by the legendary Eleven Madison Park.

    Discover how going the extra mile can transform customer relationships, build loyalty, and set your sports business apart. From small, thoughtful gestures to strategic culture shifts, learn practical ways to elevate every customer interaction.

    Tune in for real-world insights, actionable strategies, and stories that prove hospitality isn’t just good manners—it’s good business.

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    33 mins
  • Ep 109: Unlocking the Power of Sponsorships & Partnerships
    Oct 5 2025

    🎙️ Join host Steve Cook alongside Bruce Cook as they dive into the dynamic world of sponsorships and partnerships in business. 🤝 From small entrepreneurial ventures to high-level sponsorships, they share real-world insights and proven strategies to help you elevate your brand and unlock new revenue opportunities.

    Discover how to:

    • Build meaningful, lasting partnerships
    • Leverage storytelling to attract and retain sponsors
    • Communicate effectively to maximize ROI
    • Tap into unrecognized revenue streams

    Whether you're part of a growing organization or an established brand, this episode offers actionable takeaways to help you master the art of sponsorships in today’s competitive landscape.

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    33 mins
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