Lilly Cortes Wyatt is the visionary founder of SociosPR, an innovative integrated communications firm renowned for its cultural competence expertise. With a diverse team, SociosPR collaborates with private enterprises and public agencies, forging meaningful connections with varied communities. On this episode, Lilly shares why cultural competence is so important in 2025 and the dead giveaways that PR agencies are missing the mark. Also, a look at the competitive world of voice-over acting and Lilly's thought-leadership philosophy.

Key Takeaways:

- Keys to cultural competence

- A look inside the world of voice-over acting

- The inspiration for SociosPR

Episode Timeline:

1:45 Why voice acting is harder than most people think

4:20 AI is taking voice acting jobs

7:00 What's happening at SociosPR these days

8:20 The inspiration for SociosPR

10:50 The importance of cultural competence in 2025

13:10 What is cultural competence?

14:20 Should PR people use the term Latinx?

17:05 Dead giveaways that some PR isn't culturally competent

19:45 Is ChatGPT good at translations?

22:50 Understanding the diversity within the Hispanic community

24:20 Lilly's thought leadership philosophy

This episode’s guest:

• Lilly Cortes Wyatt on LinkedIn

• SociosPRAgency.Com

• SociosPR on LinkedIn

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Kylie McMullan, principal of Finch Media, has a strong background in public relations and marketing, stemming from her experience both client side with Johnson & Johnson, Doctors of BC, and Nature’s Path Organic Foods, and in agency, working on accounts such as Celestial Seasonings, Happy Planet Juice, and BC Women’s and Children’s Hospital. Kylie is also the co-author of the first Canadian-based public relations textbook, “Canadian PR for the Real World.” Kylie has a PhD in Industrial Economics and Management from KTH Royal Institute in Stockholm, Sweden. In this episode, Kylie shares her thoughts on building successful influencer campaigns and why earned media has become so important.

Key Takeaways:

- Why earned media is becoming more important than ever

- Keys to successful influencer campaigns

- AI is making PR ethics more important than ever

Episode Timeline:

1:45 Tod and Kylie are both getting over colds

3:00 What's happening at Finch Media?

4:00 The importance of earned media in 2025

6:00 How does the need for earned media benefit media outlets?

7:30 The importance of brand consistency in the AI era

9:25 The 3 tensions between influencers and organizations

13:30 Spokespeople can be a surprise

16:00 What are the qualities of an effective influencer

17:15 Do AI influencers matter?

20:00 PR practitioners are always adapting to technology

21:30 What are Kylie's students' ethical concerns

26:04 How Kylie helped her sibling, Chelsea, promote their short film

28:00 What's Kylie's thought leadership philosophy?

This episode’s guest:

• Kylie McMullan on LinkedIn

• Finchmedia.ca

• Finch Media on LinkedIn

Subscribe and leave a 5-star review:

https://pod.link/1496390646

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Keith Bowermaster, founder and president of The Modig Group, is a seasoned executive who specializes in strategic communications and change management. For over thirty years, he has excelled at developing effective communication strategies, managing crises, and influencing diverse audiences. In this episode, he discusses his strategies for effective change management and how PR agencies are fundamentally evolving on an organizational level.

Key Takeaways:

- An introduction to change management

- How the loss of junior-level employees will affect PR

- Keith's approach to thought leadership

Episode Timeline:

1:30 Keith's love of "Calvin and Hobbes"

4:00 What's happening at Modig Group?

5:45 The growing field of change management

7:45 Creating key messages in change management

9:30 Coca-Cola's AI ad

11:15 Why are agencies focusing on affordable PR

13:45 The rise of smaller agencies

16:15 Why smaller agencies have more skin in the game

18:00 The problems of losing junior-level employees in PR

22:00 Why Tod cringes at some AI talk

22:45 Keith's thought leadership philosophy

This episode’s guest:

• Keith Bowermaster on LinkedIn

• ModigGroup.com

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

•Join the conversation by leaving a comment!

•Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.