Pete Gosling, Founder of Gosling Media, LLC. is a technology-driven marketing leader with 20 years of experience, specializing in combining strategic vision with hands-on execution. In this conversation, Pete discusses his new book 'Relentless Impact' and the significant changes brought about by AI in the marketing and PR industries. He focuses on the historical context of today's advancements, why everyone is a bit ADHD these days, and why leadership is lacking in the AI era.

Key Takeaways:

- AI's effect on the comms world

- Keeping up at a time of rapid change

- Leadership in the age of AI

Episode Timeline:

1:45The genesis of 'Relentless Impact' and what it says about change

3:45Navigating change in the modern comms workforce

7:05The role of AI in marketing and PR

10:10Historical periods of change

13:20 AI for online publishing

15:50The "Relentless Impact" mindset explained

18:46Finding signal in the noise

23:12How being diagnosed with ADHD led to his new framework

23:55Leadership in the age of AI

25:10Conclusion and call to action

This episode’s guest:

• Pete Gosling on LinkedIn

• Pick up a copy of 'Relentless Impact' at DesignTech.AI

• Follow Gosling Media at GDS.Pro

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https://pod.link/1496390646

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Barret Wertz, the New York Post Group's Senior Editorial Director of Commerce, is a lifestyle media veteran with over 15 years of experience in editorial, branded content, and celebrity collaborations. In this episode, he shares insights on building a personal style, the role of gift guides in commerce, and the challenges of navigating Google’s algorithm. He also provides a perspective on current economic trends and consumer behavior, with a focus on value-driven purchasing.

Key Takeaways:

- How a sense of style can help you with personal branding

- The current state of the retail economy

- Navigating Google's tricky algorithms

Episode Timeline:

0:00Introduction to Barrett Wertz

2:30How can the average guy develop a sense of style?

4:00 How creating a personal style helps your brand

5:30 Creating commerce content at the New York Post

9:00Choosing which products the Post highlights

11:30 Comparing and contrasting different products

12:30 What's the secret to a great gift guide

16:30How to manage a writing team

20:45How to understand Google from an Editorial perspective

23:55 Content used to be based on merit

24:30What does Barret's work tell him about today's economy?

This episode’s guest:

• Barret Wertz on LinkedIn

• The New York Post on Instagram

• The New York Post on X

Subscribe and leave a 5-star review:

https://pod.link/1496390646

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Aaron Berger is the Co-Founder and Principal of A/M Partners, a boutique communications consultancy helping companies tell stories that move markets. In this episode, Aaron discusses the evolving landscape for startups in the AI era. He also emphasizes the importance of cohesive messaging, the role of PR in building brand awareness, and the challenges startups face in navigating the media landscape.

Key Takeaways:

- Why PR is essential for startups

- The key pivot startups need to make

- Why personal relationships are important in the AI era

Episode Timeline:

0:00Introduction to A/M Partners

3:00Communicating PR for startups

5:30The importance of cohesive messaging

7:25 How to find the story

9:55Navigating AI's impact on communications

11:00The role of relationships in PR

16:45Why early-stage companies need PR

18:13Challenges in PR and advertising

24:30Thought leadership in PR

This episode’s guest:

• Aaron Berger on LinkedIn

• A/M Partners on LinkedIn

• A/M Partners website

• Email: Aaron@AM.Partners

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

•Join the conversation by leaving a comment!

•Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.