Aaron Berger is the Co-Founder and Principal of A/M Partners, a boutique communications consultancy helping companies tell stories that move markets. In this episode, Aaron discusses the evolving landscape for startups in the AI era. He also emphasizes the importance of cohesive messaging, the role of PR in building brand awareness, and the challenges startups face in navigating the media landscape.

Key Takeaways:

- Why PR is essential for startups

- The key pivot startups need to make

- Why personal relationships are important in the AI era

Episode Timeline:

0:00Introduction to A/M Partners

3:00Communicating PR for startups

5:30The importance of cohesive messaging

7:25 How to find the story

9:55Navigating AI's impact on communications

11:00The role of relationships in PR

16:45Why early-stage companies need PR

18:13Challenges in PR and advertising

24:30Thought leadership in PR

This episode’s guest:

• Aaron Berger on LinkedIn

• A/M Partners on LinkedIn

• A/M Partners website

• Email: Aaron@AM.Partners

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