Episodes

  • How Holly Conti of Full Swing PR, Owns It

    How Holly Conti of Full Swing PR, Owns It
    Sep 9 2025
    This week on Own It, we’re talking to Holly Conti of Full Swing PR. If you remember the firm’s name, Holly is the co-owner with Caitlin Copple, who was our guest back in November of 2022. She wasn’t originally an owner, so we get to hear how an employe moves into an ownership role. Holly and had a great conversation about her journey from wanting to be creative and the boss when she was young, to being creative and the boss now. She had some smart thoughts on female ownership in the advertising business, too. Enjoy this as much as we did. You can find links to Holly Conti's LinkedIn Profile and the Full Swing PR agency website in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.
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    37 mins
  • How Erin Emmerson and Kelsey Cross of Tower 28, Own It

    How Erin Emmerson and Kelsey Cross of Tower 28, Own It
    Sep 2 2025
    This week on Own It we’re talking to Erin Emmerson and Kelsey Cross from Tower 28. It is a global agency built on a network of in-market experts that helps brands globalize content for any audience. Their unique approach to the business is fascinating. We also enjoy hearing how co-founders and co-owners carve out that journey together. We certainly talked about that, but also parenthood, their paths to find one another and start their firm, and of course we chatted about closing the gender gap in agency ownership. This episode is full of fun and insight. We know you’ll enjoy it as much as we did. You can find links to LinkedIn profiles for Erin Emmerson⁠ and ⁠Kelsey Cross⁠ and the ⁠Tower 28⁠ website in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.
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    41 mins
  • How Hope Harris Refuerzo of TillSow, Owns It

    How Hope Harris Refuerzo of TillSow, Owns It
    Aug 26 2025
    This week on Own It we’re talking to Hope Harris Refuerzo from TillSow. It is a fully integrated global storytelling studio. Hope told me they serve the needs of an evolving culture by providing a modern, bespoke experience for companies, brands and artists. Hope is based in Los Angeles and has a production background and was once a casting director in Hollywood. We had such a fun conversation about our industry, our challenge with the gender gap in ownership there, and we compared notes as working moms who love to have fun with their kids. As usual, we learned so much and were so inspired by Hope. You will be too! You can find links to Hope Harris Refuerzo's LinkedIn profile and TillSow's agency website in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.
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    42 mins
  • How Amy Edwards of Quality Meats, Owns It

    How Amy Edwards of Quality Meats, Owns It
    Aug 19 2025
    This week on Own It we’re talking to Amy Edwards from Quality Meats. Her firm does amazing work, but don’t take my word for it. They have earned Small Agency of the Year awards from both AdAge and AdWeek. The firm launched during the pandemic with no clients and no investors. What they did have was two partners and a producer who wanted to do great work and remove what they call the “B.S.” of the advertising world. Obviously, they’ve succeeded in building an amazing company. We talked about how that happened, how Amy came to be the head of such a great agency, and her thoughts on the gender gap in agency ownership. We learn so much from these conversations. This one is no different. You can find links to Amy Edwards LinkedIn profile and the Quality Meats website in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.
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    38 mins
  • How Amanda Lucey of The Partnership, Owns It

    How Amanda Lucey of The Partnership, Owns It
    Aug 12 2025
    This week on Own It we’re talking to Amanda Lucey from The Partnership. She’s been in that role for almost 13 years and has navigated through both growth and expansion. She came into the agency world from a career in associations, diplomacy and politics. So her knowledge of that world certainly informs some interesting perspectives on the gender gap in agency ownership, and how we can attack that challenge. Amanda is so interesting. We learned so much talking to her. We know you will too. You can find links to ⁠Amanda Lucey⁠'s LinkedIn profile and ⁠The Partnership⁠'s website in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.
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    44 mins
  • How Genna Franconi of 22squared and Trade School, Owns It

    How Genna Franconi of 22squared and Trade School, Owns It
    Jul 29 2025
    This week on Own It we’re talking to Genna Franconi from 22squared and Trade School. She and they are based in Atlanta, Georgia. As you probably noticed, she runs two agencies. One is over a century old. The other was born out of a client need for scaling audience-based content. Genna came up through the account side of the business and worked her way to the C-Suite at 22squared before founding Trade School as a spin-off firm, eventually earning leadership and partial ownership of the company. The two firms work with great brands like Home Depot, Publix, Baskin Robbins and many more. Genna has also become an avid pickleball player in addition to her work and her children. We have so much in common. I loved this discussion. I know you will as well. You can find links to Genna's LinkedIn profile and the agency websites for 22Squared and Trade School in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.
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    37 mins
  • How Jen Harrington from Hatch, Owns It

    How Jen Harrington from Hatch, Owns It
    Jul 22 2025
    This week on Own It we’re talking to Jen Harrington from Hatch. She jumped into the world of ownership when she founded Hatch over 16 years ago. So she has been at this a long time. Her perspective on the gender gap in agency ownership is full of experience and insight. Jen is also investing her time and energies in fostering the creative world. She creates on-ramps into the creative world for diverse talent and spends time volunteering with organizations like the Greater Boston Food Bank. She is so busy and, therefore, so fascinating to talk to. You can find links to Jen's LinkedIn profile and the Hatch agency website in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.
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    36 mins
  • How Lisa Kribs of TGW Studio, Owns It

    How Lisa Kribs of TGW Studio, Owns It
    Jul 15 2025
    This week on Own It, we’re talking to Lisa Kribs from TGW Studio. She is based in Rochester, New York, and came up through the creative side of the business. Her firm is a social impact marketing and creative studio that helps clients tell their stories. She is also a musician and recently finished an E-P! As you can imagine, we had a lot to discuss. I’m always excited to learn from creative brains. This episode certainly has a lot of that. Find links to Lisa Kribs's LinkedIn profile and TGW Studio's agency website in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.
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    36 mins