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Overnight Success

Overnight Success

By: Escape Collective
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Summary
 A podcast about the founders, the innovators, and the remarkable people in the cycling industry and the stories about the icons they've created. Escape Collective is member-funded. If you like this podcast please consider supporting us by becoming a member: https://escapecollective.com/overnightsuccess/Escape Collective 2022 Economics Leadership Management & Leadership
Episodes
  • Overnight Success Update

    Overnight Success Update
    Nov 4 2026

    In this short episode, Suvi and Wade give an update on what we're adding to the show!

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    6 mins
  • Industry Special EP5: Q&A Time!

    Industry Special EP5: Q&A Time!
    Oct 8 2026

    The cycling industry is still dealing with the fallout from the post-COVID boom and bust. In this final episode of our industry series, Wade Wallace and Suvi Loponen put members’ questions to former bike shop owner Ellory Slater and Madison CEO Dominic Langan. They tackle why the industry has been so slow to recover, the loss of the middle market, the rise of Chinese brands, direct-to-consumer sales, warranty costs, mobile servicing, financing and the future of bike shops. Along the way, they question some of the assumptions shaping the industry and ask what brands and retailers need to do differently as the market settles.
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    34 mins
  • Building a Shift in Cycling Culture

    Building a Shift in Cycling Culture
    Aug 3 2026

    Shift Cycling Culture has spent seven years working to make the cycling industry take sustainability seriously. Founders Lian van Leeuwen and Erik Bronsvoort, and executive director Sandra Brandt, join Suvi Loponen to talk about where Shift came from, why the industry so often stays silent on sustainability, what pro racing could do better, and what it would actually take to change things.

    You can find out more about Shift’s work and sign up for their courses here.
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    1 hr and 6 mins
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