If you have a website… but your Instagram link is sending people somewhere else We need to talk.

In this episode, I’m breaking down one of the simplest but most overlooked website upgrades you can make and why your link in bio should not be a Linktree.

Because you are working way too hard for those clicks to send them somewhere that doesn’t actually benefit your business.

What sparked this episode

A few weeks ago, I was part of a marketing panel with some incredible women where we talked all things websites, social media, email marketing, and analytics.

One topic that came up?

Link in bio tools like Linktree.

And my hot take is this:

👉 If you have a website, you should not be using one.

Why Linktree isn’t the move (for business owners)

Linktree absolutely has its place. It’s great for:

• Influencers
• Affiliate marketers
• Creators without websites

But if you do have a website, using Linktree creates a huge missed opportunity.

You’re essentially doing all the work to get someone to click… and then sending them somewhere that doesn’t benefit you long-term.

What to do instead

Create a custom link in bio page on your website.

Think of it as your own version of Linktree… but better.

This page should live directly on your site (something like /links) and include:

• Your offers
• Your free resources
• Your latest content
• Your booking links
• Anything you regularly send people to

Why this matters (a lot)

1. You’re driving traffic to your

2. It helps your SEO

3. You get full control over your branding

4. Better analytics + tracking

5. It just feels more polished

How to create your own

If you have a Showit website, this is incredibly easy to set up.

I actually include a custom link page like this for all of my website clients, and I also created a template based on my own page that you can customize.

If you’re not on Showit, no worries. You can:

• Search Etsy for link in bio website templates
• Build a simple page within your existing platform
• Keep it clean, mobile-friendly, and easy to navigate

My biggest takeaway

You are working hard for every single click.

Don’t waste it.

Send people somewhere that supports your business, builds your brand, and actually works for you long-term.

🔗 Mentioned in this episode

• My custom link in bio template for Showit websites
• Pink Clover Studio in Windham, NH
• Resonate Social
• J and M Marketing

Loved this episode?

If this gave you an “oh wait… I should fix that” moment, you’re not alone.

And if your website still isn’t pulling its weight?

That’s kind of my thing 😉

📧 Email Me! I want to hear from you: amanda@onewildbrand.com

👉 Explore my services: www.onewildbrand.com

📸 Follow along on Instagram: @onewildbrand

I recorded this episode totally on a whim after posting a carousel about website tips for saturated markets… and it got my wheels turning.

Most of the clients I work with are in very similar industries. Like, direct competition. And if their websites all look the same? That’s a problem.

So in this episode, I’m walking you through the biggest mistake I see (hint: your website blends in 😬) and how to actually create a website that people remember, come back to, and want to work with.

Your goal isn’t just to have a “nice website.” It’s to have a website that sticks.

What I Talk About:

• Why blending in is quietly killing your conversions
• What actually happens when someone opens 5 tabs of your competitors
• The real goal your website should be working toward
• How to make your website stand out in a saturated market
• What your hero section really needs to do
• Why you need to speak to ONE ideal client
• How to add personality without losing professionalism
• The little website mistakes that instantly turn people off

The Big Takeaways:

Your website shouldn’t just look good — it should be memorable
If someone can’t remember anything about your site a few hours later… we’ve got a problem.

Your hero section needs to do the heavy lifting
This is where people decide if they’re staying or leaving. It needs to be clear, specific, and actually say what you do.

You are not talking to everyone
I always tell my clients this — pick one person and speak directly to them. That’s where the magic happens.

Generic messaging is not helping you stand out
If your site says the same things as everyone else in your industry, you’re giving people no reason to choose you.

Personality matters more than ever
People want to feel something. They want to connect with you. And they can’t do that if your website sounds like AI wrote it.

Your differentiator is your best marketing tool
What makes you different? Your process? Your approach? Your experience? Lead with that.

Also… please check your links 😅
Broken pages, outdated info, things not working — this stuff will send people right off your site.

My Simple Formula for Standing Out:

If you’re in a saturated market, this is what I focus on every single time:

• A clear + memorable hero section
• Messaging that speaks to one ideal client
• Specific, non-generic copy
• Personality and polish
• A clear process (people love knowing what to expect)
• A website that actually works — no broken anything

Final Thoughts:

You don’t need to reinvent your industry.
You just need to stop blending in.

And if you’re not sure if your website is doing that?
Ask yourself this: would someone remember this tomorrow?

📌 If You Loved This Episode

If this episode got your wheels turning, take a look at your own website and see where you might be blending in — and where you can start standing out.

And if you want help creating a personality-packed, elevated website that actually converts… you know where to find me 😉

📧 Email Me! I want to hear from you: amanda@onewildbrand.com

👉 Explore my services: www.onewildbrand.com

📸 Follow along on Instagram: @onewildbrand

If you’ve been feeling like your content strategy needs a full overhaul every few weeks, this episode is your permission slip to take a breath.

In this episode, I’m talking about one of the biggest mistakes I see entrepreneurs make with their social media and branding - constantly reinventing everything.

New colors. New templates. New messaging. New strategy. Every single month.

Instead of creating momentum, that constant change usually creates confusion - both for you and for the people following along.

Today I’m sharing why consistency in your content visuals, messaging, and strategy matters far more than constant reinvention, and how a few small tweaks can make a much bigger impact than starting from scratch.

In This Episode

In this conversation, I talk about the pressure many entrepreneurs feel to constantly refresh their content and why that approach often backfires.

I share why recognizable visuals and consistent messaging actually help your brand grow faster, and why you probably don’t need a complete rebrand or total content reset.

Sometimes what your content really needs is simply refining what’s already working.

Key Takeaways

Consistency Builds Recognition

When your visuals, templates, and tone stay consistent, people start recognizing your content instantly. That familiarity builds trust and makes your brand easier to remember.

Don’t Change Your Templates Every Month

If you’re switching templates constantly, your feed can start to feel disjointed. Find a visual style you love and stick with it for a while.

Strong Messaging Matters More Than New Designs

If your posts aren’t landing, the issue usually isn’t the design. More often it’s the hook, the message, or how clearly the idea is coming across.

Small Tweaks Beat Full Reinventions

Sometimes your content just needs better hooks, stronger visuals, or a little strategic ad spend - not a complete overhaul.

If You’re Feeling Overwhelmed

If you’re feeling overwhelmed right now, consider this your reminder that you probably don’t need to reinvent everything.

What you might actually need is:

• Stronger messaging
• Better hooks
• More consistent visuals
• Maybe a little ad spend

Small adjustments can go a long way.

Free Canva Templates

If you want something that feels a little fresh without starting from scratch, I’ve created a free pack of Canva templates you can download and start using right away.

They’re designed to help you show up consistently and create polished content without spending hours designing.

📧 Email Me! I want to hear from you: amanda@onewildbrand.com

👉 Explore my services: www.onewildbrand.com

📸 Follow along on Instagram: @onewildbrand

Brand photos are not a “nice to have.” They are a trust-builder, a credibility boost, and one of the fastest ways to make your website (and socials) feel instantly more professional. In this episode, I’m walking you through how to plan a brand photoshoot without overwhelm or overthinking - plus the exact things I wish I did differently the first time.

You’ll also hear my web designer perspective on what photos actually work best on a website, why stock photos can fall flat, and how to plan a shoot that gives you a library of images you can use everywhere - not just a handful of headshots.

Download the Free Companion Guide

I made a free, 12-page Brand Photoshoot Planning Guide to go with this episode. It includes checklists, planning pages, shot ideas, and an easy way to organize everything with your photographer.

🔗 Grab it here!

What You’ll Learn in This Episode

• Why brand photos are a non-negotiable for trust and conversion
• How to plan a shoot with purpose (so you actually use the photos)
• Mood boards made simple - and how to spot “patterns” in your inspo
• How to find the right photographer (and why personality matters)
• Location ideas that won’t overcomplicate your day
• Outfit planning tips that save you from “I hate every photo” regret
• Easy props that elevate your photos without feeling cheesy
• My two small “extras” that make photoshoot day feel fun and relaxed
• A web designer’s shot list tips - negative space, b-roll, and website-friendly angles

Resources Mentioned

• Peerspace (for renting studios and photo locations)
• Pinterest (shared inspo board with your photographer)
• Canva Whiteboard (to pull patterns from your inspo and make decisions faster)

Quick Action Steps

If you want the simplest game plan, here it is:

1. Start a Pinterest board (and share it with your photographer).
2. Pull patterns into a Canva whiteboard (poses, lighting, colors, locations).
3. Choose 3–7 outfits early and try them on fully - shoes included.
4. Build a shot list that includes website-friendly photos (hello, negative space).
5. Use the free guide to organize the whole thing and show up calm on shoot day.

Ready to Plan Yours?

Don’t overthink it. Don’t wait until your website is “done.” Plan it once - and plan it with intention.

🔗 Download the free Brand Photoshoot Planning Guide here.

📧 Email Me! I want to hear from you: amanda@onewildbrand.com

👉 Explore my services: www.onewildbrand.com

📸 Follow along on Instagram: @onewildbrand

In this episode, I’m sharing something I’ve been sensing more and more clearly; a real shift happening in the online business space, and what that means for business owners heading into 2026 and beyond.

This conversation isn’t about calling anyone out. It’s about patterns, signals, and paying attention. I’m reflecting on recent industry changes, buyer behavior, content trends, and trust (and how all of this affects how we show up, sell, and stay relevant without burning everything down).

In This Episode, I Talk About:

• A behind-the-scenes recap of the holidays, getting sick as a family, motherhood, and easing back into work
• Why recent pivots from long-standing industry leaders signal something bigger happening
• How overly polished, scripted content is creating disconnect
• The difference between “perfect” messaging and believable messaging
• Why trust, not urgency, is the real currency right now
• How buyer behavior has changed (and why impulse purchases are down)
• The rise of lower-ticket offers, extended payment plans, and memberships
• Why careless AI-generated content is hurting connection
• How launches are evolving and what buyers need during the decision window
• Why clarity matters more than scale in today’s noisy online world
• How to stay nimble, human, and sharp in 2026 and beyond

Resources & Concepts I Mention:

• The E-Myth – A book I love that explains the three roles in every business: the entrepreneur, the manager, and the technician
• The Coven – Creative Bodega’s membership for female entrepreneurs focused on content creation, Canva education, and ongoing support

The Major Shifts I’m Seeing Right Now:

1. The Buyer Has Changed
Buyers are more thoughtful, less impulsive, and far less motivated by artificial urgency.

2. Trust Is the New Currency
In a world flooded with AI content, human voice, honesty, and lived experience matter more than perfection.

3. Launching Looks Different Now
Traditional launch formulas aren’t hitting the same. Buyers need clarity, support, and connection - especially mid-decision.

4. Payment Behavior Is Telling a Story
Extended payment plans often outperform pay-in-full, signaling a shift toward flexibility over rigidity.

5. Memberships Are Rising
People want continuity, ongoing support, and relationships. Not just one-time transformations.

6. Sharpness Over Scale
Clear messaging, honest positioning, thoughtful offers, and consistency now beat chasing growth at all costs.

My Biggest Takeaway:

The businesses that win right now aren’t the loudest or the most polished, they’re the most human!

You don’t need to reinvent yourself or your business. You need to pay attention, stay flexible, and build trust before urgency.

Stay Connected With Me:

📧 Email Me! I want to hear from you: amanda@onewildbrand.com

👉 Explore my services: www.onewildbrand.com

📸 Follow along on Instagram: @onewildbrand

Instagram algorithms will keep changing. Platforms will come and go. But your email list? That’s one of the only marketing assets you actually own.

In this episode, I’m breaking down why email marketing still matters in 2026, what’s changing, what’s staying the same, and how solopreneurs, service providers, and female business owners can build an email list that actually works for them – without overwhelm or spammy tactics.

Whether your list is at zero, sitting untouched, or already growing, this episode will help you create a simple, sustainable plan you can actually stick with.

What You’ll Learn in This Episode

• Why social media is rented land – and email is owned
• How big brands use email marketing (and how small businesses can do the same)
• Why newsletters work best when they’re treated like a real product
• What email marketing will look like in 2026
• The six biggest email trends shaping the future
• How to personalize emails without becoming a data expert
• Why replies matter more than open rates
• How AI can support your voice without replacing it
• Simple email strategies you can start this week

Email Marketing in 2026: What’s Changing

• Hyper-personalization using tags, segments, and opt-ins
• AI and automation used as a support tool, not a replacement
• Privacy and permission-based marketing becoming more important than ever
• The newsletter renaissance – less marketing voice, more human voice
• Email as the hub connecting your podcast, blog, Instagram, Pinterest, and offers

Six Practical Email Strategies You Can Start This Week

1. Treat your email list like a garden – plant seeds and pull weeds
2. Use simple segmentation without overwhelm
3. Set up a welcome sequence that builds trust
4. Befriend AI and use it as an assistant
5. Design emails for mobile readers first
6. Optimize for replies, not perfection

Tools Mentioned

• Flodesk – my go-to email marketing platform for designers, creatives, and service providers
• Canva
• Showit
• ChatGPT

Final Thoughts

If your entire marketing strategy lives on social media, this episode is your sign to rethink that. Email marketing isn’t about doing more – it’s about building something that lasts.

Start small. Pick one thing. Write one email. Set up one opt-in. Progress will always beat perfection.

📧 Email Me! I want to hear from you: amanda@onewildbrand.com

👉 Explore my services: www.onewildbrand.com

📸 Follow along on Instagram: @onewildbrand

If you’ve ever thought, “I missed my shot,” this one’s for you. Today I’m calling out the myth that success has an expiration date and showing you why your 30s and 40s are actually your superpower. I share how I launched my first business at 35, scaled it, sold it, and then started One Wild Brand at 38 – with more clarity, boundaries, and alignment than ever.

We’ll talk about late-bloomer examples, why experience beats hustle culture, and how to start a business or podcast without getting stuck in perfection. Spoiler: there’s always room for the version only you can build.

What You’ll Hear

• Why “too late” is a lie – and who benefits from you believing it
• How starting later gives you clarity, confidence, and stronger boundaries
• The 30-second mindset shift to get moving today
• Why podcasting is still wide open – and exactly how to begin
• The “toolbox” exercise to surface the skills and stories you already have

Timestamps

• 06:00 – Life lately: birthday, family, and perspective
• 08:30 – Today’s topic: the myth of “too late”
• 10:30 – Late-bloomer truth: wisdom, boundaries, and audience fit
• 12:10 – Examples: Vera Wang at 40, Martha Stewart at 41
• 15:00 – From scaling to selling – and why I built differently this time
• 18:00 – Alignment over hustle – designing work that fits real life
• 20:00 – You’re not starting from scratch – you’re starting from experience
• 23:00 – Podcasting isn’t “too saturated” – here’s the data and the plan
• 26:00 – There’s always room when you do something different – niche stories
• 33:00 – What starting later gives you: clarity, resilience, focus
• 37:00 – “Is school too late?” A 30-year career perspective
• 40:00 – Takeaways + your next right step

Resources

• Free guide: How to Start a Podcast in 6 Steps → Download here
• My episode on podcast tools & workflow → Listen here
• Check out my companion blog post: Read here

Keep the convo going

Loved this? Share it with a friend who needs the pep talk. Tag me with your biggest takeaway and the one step you’re taking this week. And if this episode helped, a quick rating or review helps other women find it. 💛

📧 Email Me! I want to hear from you: amanda@onewildbrand.com

👉 Explore my services: www.onewildbrand.com

📸 Follow along on Instagram: @onewildbrand

Building businesses while raising babies isn’t a Pinterest-perfect feed. It’s yogurt spills on new sneakers, colicky nights, and figuring out how to keep moving forward when the “work during naps” advice doesn’t cut it. In this episode, I get real about what it looked like to grow (and sell) my first company while becoming a mom – and what it looks like now, building One Wild Brand with a toddler and a newborn.

Whether you’re a fellow mompreneur or just curious how anyone juggles both, you’ll walk away with perspective, encouragement, and a few strategies that made the hard days survivable (and the good days worth celebrating).

What You’ll Learn in This Episode

• Why I chose to start a business while pregnant (and what fueled my “why”)
• A day-in-the-life of running a company with a newborn and toddler
• The role of support systems – from family to outsourcing help
• Why I sold my first business before baby #2 (and how that opened the door to One Wild Brand)
• The truth behind “work while the baby naps”
• How I’m building differently now – vision boards, planners, and outsourcing
• Why celebrating micro-wins matters just as much as hitting the big ones

Resources & Mentions

• Flodesk – my go-to email platform for opt-ins and automated sequences
• The Pink Stuff Spray – my new best friend for toddler messes
• Paper Planner + Vision Board – my non-negotiables for staying anchored

Links & Next Steps

• 🎧 Listen to Episode 1: My Origin Story if you want the full backstory
• ✨ Ready for a website that feels like you? Work with me at One Wild Brand
• 📩 Get my free Podcast Starter Guide if launching your own show is on your vision board

📧 Email Me! I want to hear from you: amanda@onewildbrand.com

👉 Explore my services: www.onewildbrand.com

📸 Follow along on Instagram: @onewildbrand