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Today on Not Nice, Clever we’re talking to Auric B, the former aesthetics industry “Insta celebrity” once known as Tox Josh, who went from packed clinics, global stages, and 70K+ followers… to realizing he’d become a puppet to the very machine he built.

Inside this episode, we dig into:

• The rise of Tox Josh: how “just be yourself on video” turned into viral content, brand deals, and creating a personal brand that positioned him as an industry leader.
• The near-fatal filler reaction, lawsuits and the moment he admitted, “I don’t even know who I am anymore”
• Why hustle culture + algorithm-chasing + people-pleasing is the quickest way to lose your identity (and your joy)
• The real difference between authentic optimism and toxic positivity—especially when you’re deep in burnout.
• How Auric rebranded and is reclaiming is building a new era with The House of Alchemy, witchcraft, tarot, and actual healing

This isn’t a polished “I figured it all out” story. It’s the messy middle, the chrysalis, the part most people hide. If you’re craving an honest look at rebranding your life and business without selling your soul, press play.

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

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• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

If you’ve ever felt like content creation and personal branding is a performance you didn’t audition for, this one’s for you. We are sitting down with Goldie Chan, a.k.a the “Oprah of LinkedIn” and the author of "Personal Branding For Introverts". We are talking to Goldie about what introverted entrepreneurs actually need to stand out without torching their nervous systems.

Goldie gets candid about perfectionism, energy management, and what it was really like doing a full book tour for her book "Personal Branding for Introverts", while protecting her peace.

In this episode we are getting into the difference between branding vs. reputation (they are not the same), why tiny repeatable actions beat every “go big” strategy, and how a simple content strategy (evergreen posts, reply banks, boundaries) keeps your online presence sane and sustainable.

If branding and marketing that fuels long-term business growth is on your 2026 vision board—this episode is your roadmap wrapped in real talk and quiet-power strategy.

Show Notes:

• Checkout Goldie's Book, Personal Branding For Introverts
• Follow Goldie on Instagram: https://www.instagram.com/goldiecylon/
• Follow Goldie on LinkedIn: https://www.linkedin.com/in/goldie

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

Taya DiCarlo was focused on personal branding through social media long before it was cool to pick up a phone and talk to it. Today, she’s one of the most trusted voices in the real estate industry—not because she played it safe, but because she kept showing up even when she was being judged, doubted, or straight-up made fun of.

In this episode, we are revisiting our discussion with Taya where we goes way beyond real estate and straight into the messy, honest parts of personal growth, business growth and self-worth.

We get into the early days of her personal branding through content creation (including her semi-cringe video blog era), how she pushed through a decade of imposter syndrome, and why her biggest breakthroughs came from failing when no one was watching.

Taya opens up about motherhood, boundaries, and the subtle ways people-pleasing can sabotage your business growth and your sense of self. She also shares the exact mindset tools—from rethinking “can’t” vs. “won’t” to rolling a literal dice to beat procrastination—that keep her grounded through the toughest year of her life.

If you’ve been stuck overthinking your content, second-guessing your worth, or wrestling with the version of yourself you’ve outgrown, this episode will feel like a deep exhale and a kick in the pants at the same time.

Show Notes:

• Follow Taya On Instagram: https://www.instagram.com/tayadicarlo

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

In this episode of Not Nice, Clever, we're hitting pause on branding and marketing advice and getting real about burnout—the kind that sneaks up on you while you're busy being "fine."

Kat opens up about her own burnout story (spoiler: it wasn't pretty) and we break down how to recognize the warning signs before you hit the wall.

Here's the thing: burnout doesn't mean you're weak or doing it wrong. It means you're human. And if you're a business owner, high performer, or someone who's been white-knuckling your way through life lately, this conversation is for you.

We're discussing why rest isn't optional (even when it feels impossible), and how to realign your life and work so you can actually sustain the success you're building.

This is every introverted entrepreneur's permission to stop glorifying exhaustion & gentle reminder that the people in your life need you healthy, not heroic.

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

Your next level is calling, but there's one problem: you don't have all the answers and have no idea where to begin.

In this episode of Not Nice, Clever, we sit down with the speaker, coach, and host of the Dream. Think. Do. Podcast, Mitch Matthews to explore why next level business growth doesn't require certainty—just curiosity and the courage to say 3 scary words... "I don't know."

In this episode you'll learn:

• Why saying “I don’t know” actually helps grow your personal brand
• How to identify the difference between burnout and bore-out
• How faking confidence holds you back and costs you money
• How introverted entrepreneurs can do extroverted things (like networking events) without draining their social battery

Show Notes:

Making Time for Your Next Chapter
https://mitchmatthews.com/time
Use code "CLEVER" to watch the workshop for free!

- Connect With Mitch-

LinkedIn: https://www.linkedin.com/in/mitchmatthews/

Instagram: https://www.instagram.com/mitch.matthews/?hl=en

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

In world thats starting to sound like a ChatGPT echo chamber, trust us when we tell you- if you're building a personal brand, being unmistakably human is your edge!

In this episode of Not Nice, Clever, we explore how introverted entrepreneurs can leverage AI for personal brand growth without blending in with the bots.

We're sharing practical ways to use AI while maintaining your voice, strategies to use tools like ChatGPT for analyzing trends, creating content, and understand your audience better.

Referenced in this episode:

• Ep. 140 / AI, Personal Brand & Connections With Ryan J. Coyne

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

Yes, being tired of your own content is thing. We know. We've been there! But what if we told you it could actually be a sign of business growth?

In this episode of Not Nice, Clever, we unpack why brand boredom happens and how to refresh your personal branding and marketing strategy without ghosting your audience.

We'll cover:

• How to tell “I’m bored” from “it’s time to pivot”
• A simple four-step refresh you can run this week
• Finding formats that match your energy (hello, fellow introverted entrepreneurs!)

Consider this your permission slip to try new things and build in public!

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

If you’re an introverted entrepreneur struggling creating content, this conversation will feel like a deep breath.

We are joined by real estate pro and content creator Matt Lionetti, whose honest humor and refreshingly real videos have made him a standout in real estate marketing

Matt opens up about how he transitioned from the brink of quitting to breaking records, showcasing how authentic storytelling can cultivate brand growth and a loyal following. He shares essential insights into how to build a personal brand that stands out in a crowded marketplace and how to turn your personality—not perfection—into your secret sauce.

He also sets the record straight on why you don’t need a viral moment to build a strong personal brand and why ‘authenticity’ isn’t always what you think.

This conversation serves as a reminder that the most effective personal branding and marketing strategies come from being your true self—boldly and unapologetically.

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Follow Matt On Instagram: https://www.instagram.com/matt.lionetti/

Work With Matt: https://mattlionetti.com/

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Episode Highlights:

00:00 – Episode Trailer
01:52 – Meet Matt Leonetti
4:44 – The Un-Googleable Truth: Matt’s Untold Stories
06:21 – Building A Personal Brand That Broke the Rules (and Worked)
26:12 – Marketing That Builds Community
29:21 – Mindset, Momentum & Marketing That Feels Good
34:35 – Personal Branding and stay human—without losing your edge

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE