In this episode of the Non Fiction book club, we discuss Hubert Joly’s excellent story of the turnaround at Best Buy THE HEART OF BUSINESS. We are joined by the excellent Pepe Marias, respected creative and agency leader, and researcher and practitioner of purpose in business.

How do you sell a service?

This is the deceptively simple question that Harry Beckwith brilliantly solves in his seminal work SELLING THE INVISIBLE.

Join Rich Mulholland, best selling author, multi company founder, and brilliant speaker as he discusses this thought changing book, and how it has influenced his thinking.

In this episode of the Non Fiction book club we discuss selling the ambulance, the importance of brand, the death zone of pricing, the nearly impossible task of constantly updating your ideas, and a thousand other thoughts that emanate from the extraordinary mind of Rich Mulholland.

Enjoy!

In this episode, we are joined by one of my favourite authors, the brilliant Khaya Dlanga.

A great story teller opens up new worlds for the reader. And Khaya has so many worlds to open up for us. He brings to life rural village life. He lets us into the Joburg high life, and he trusts us with a journey through some of his most difficult moments and he navigates tragedy, loss and guilt. All the time his stories are vivid and compelling, and carry deep human truth that make it possible for us all to relate to them, no matter how different our worlds are,

Khaya is a multi-award-winning marketing executive who has led major change at brands like Coca-Cola, Heineken, and Rain. Today, he brings that expertise to his role as Managing Partner at the growth consultancy EatBigFish, but he is perhaps most beloved as one of the country’s most brilliant story tellers.

This podcast is primarily a discussion of his latest book “Life is like that sometimes” but we end up touching on some of the great stories from his other books. Khaya has already lived an extraordinary life, but when you mix it together with the magical cast of supporting actors, you get stories that are truly memorable.

Happy listening!