Will Battersby, CEO of BOS Brands talks HOW BRANDS GROW by Bryon Sharp with the Non Fiction Book Club
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Will Battersby, CEO of BOS Brands talks HOW BRANDS GROW by Bryon Sharp with the Non Fiction Book Club
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About this listen
How do brands grow?
In this episode, we dive into the "marketing bible": Byron Sharp’s How Brands Grow. To help us separate marketing myths from scientific reality, I’m joined by Will Battersby, CEO of BOS Brands.
Will brings a unique perspective to the table, discussing how he applies Sharp’s evidence-based laws to the fast-moving, high-energy world of BOS. We move beyond the fluff to discuss the mechanics of how brands actually scale in the real world.
Key themes we explore include:
The Power of Light Buyers: Why your heaviest users aren't the primary key to growth.
Distinctiveness over Differentiation: Why standing out matters more than being "better."
Mental & Physical Availability: The two non-negotiables for brand dominance.
Category Entry Points: How to own the "buying moment" in a consumer’s mind.
Innovation & Brand Assets: Building a visual language that consumers can’t miss.
Whether you’re a marketing professional, an entrepreneur, or a student of business strategy, this conversation offers a masterclass in bridging the gap between academic theory and FMCG practice.
This is our first Episode of season 2. Make sure you subscribe to listen to all the amazing guests we have lined up.
Enjoy the episode!