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Blake Fakhoury did $20 million in gross revenue by 21 — and he's the first to tell you that's not what he kept. We got into the real numbers: what came in, what he actually banked, and how a kid from Australia built it on Snapchat and faceless YouTube channels while everyone here was still ignoring it.

Blake builds and scales faceless YouTube channels. In this one he breaks down Snapchat monetisation, YouTube RPMs, customer acquisition cost, churn, and why he thinks Australia is years behind the US — which is exactly why the opportunity is here.

If you want to build faceless YouTube channels, Blake teaches this directly: https://blakefakhoury.com | Instagram: @blakefakhoury

Done-for-you personal brand — my agency: https://getknown.com.au | Instagram: @nicholas_remondos

Get access to my SaaS: https://getknownai.ai

CHAPTERS

0:00 $20M in revenue — and what he actually kept

0:52 How he found out Snapchat pays

2:44 How Snapchat actually pays creators

3:37 Should a business run Snapchat ads?

4:37 His biggest month: gross vs net

5:59 Building the platform, and getting cut off overnight

7:40 Why Australia is the untapped market

10:14 Growing to 27K followers and the real ROI

12:32 Staff costs and where the money actually goes

13:31 Talking to leads without sounding salesy

17:44 CAC: what you can afford to pay for a customer

19:20 What he actually owns

22:40 "I'm not a millionaire yet"

24:32 How to make your first $10K in Australia

25:48 Building a SaaS and the mistakes he made

32:11 Can you sell software with no personal brand?

32:59 Churn, and how cancellation flows fix it

35:12 Why nobody builds personal brands in Australia

41:14 Spotting who's full of it in two minutes

43:06 Running faceless channels hands-off

44:37 Avoiding copyright strikes on YouTube

48:12 Reverse-engineering a creator's YouTube income

51:12 Where to find Blake