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Neuromarketing Hub - The Brain in Business

Neuromarketing Hub - The Brain in Business

By: Karolina Albanowska
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About this listen

 Neuromarketing Hub - The Brain in Business explores how the brain shapes consumer behavior, marketing and decision-making in modern business.

Hosted by Karolina Albanowska - a neuromarketing specialist and cognitive science student, this podcast turns neuromarketing and consumer neuroscience into practical tools you can use.
You'll learn:
  • how people really make buying decisions,
  • how attention and emotion influence conversions,
  • how to design marketing and communication that works with the brain - not against it,
  • and more...
Each episode helps you understand:
  • why consumers buy,
  • what drives trust and engagement
  • how to reduce decision friction
  • how to create more effective campaigns and content
  • and more.
You'll also learn how to think more clearly in business, avoid common cognitive biases and use brain-based insights to improve performance and strategy.

We explore the role of artificial intelligence (AI), chatbots, personalization systems and emerging technologies like brain-computer interfaces (BCI) in shaping the future of marketing and customer experience.

This podcast is for anyone interested in brain in business, marketing, neuromarketing, consumer neuroscience, Ai adn the future of human decision-making in an increasingly digital world.

Check the website: neuromarketinghub.com

All rights are reserved. Economics Hygiene & Healthy Living Marketing Marketing & Sales Psychology Psychology & Mental Health
Episodes
  • #1 How Can One “Useless” Option Boost Your Sales? – The Decoy Effect

    #1 How Can One “Useless” Option Boost Your Sales? – The Decoy Effect
    Mar 12 2026
    In this episode of the Neuromarketing Hub Podcast, Karolina Albanowska explains the Decoy Effect, a powerful neuromarketing strategy used by companies to influence customer decisions. Why do people often choose a more expensive option when a third alternative appears? You will learn:
    • what the Decoy Effect is and how it works in the brain
    • why our brain prefers comparisons when making decisions
    • a famous experiment with The Economist subscription model
    • how businesses use this strategy in pricing, restaurants, supermarkets and SaaS products
    • how to apply this technique ethically in your own business
    If you want to understand what really happens in a customer’s brain before they buy, this episode will show you how small changes in the offer can strongly influence decisions.

    You're listening to Neuromarketing Hub - The Brain in Business, where neuroscience meets marketing, consumer behavior and AI. Hosted by Karolina Albanowska. Follow the show to learn how the brain shapes decisions, brands and business.
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    7 mins
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