#1 How Can One “Useless” Option Boost Your Sales? – The Decoy Effect cover art

#1 How Can One “Useless” Option Boost Your Sales? – The Decoy Effect

#1 How Can One “Useless” Option Boost Your Sales? – The Decoy Effect

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 In this episode of the Neuromarketing Hub Podcast, Karolina Albanowska explains the Decoy Effect, a powerful neuromarketing strategy used by companies to influence customer decisions. Why do people often choose a more expensive option when a third alternative appears? You will learn:
  • what the Decoy Effect is and how it works in the brain
  • why our brain prefers comparisons when making decisions
  • a famous experiment with The Economist subscription model
  • how businesses use this strategy in pricing, restaurants, supermarkets and SaaS products
  • how to apply this technique ethically in your own business
If you want to understand what really happens in a customer’s brain before they buy, this episode will show you how small changes in the offer can strongly influence decisions.

You're listening to Neuromarketing Hub - The Brain in Business, where neuroscience meets marketing, consumer behavior and AI. Hosted by Karolina Albanowska. Follow the show to learn how the brain shapes decisions, brands and business.
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