In this episode of NLP Talks with Laura Evans, Laura helps you get visible — in a way that feels aligned, ethical and achievable.

If you’ve ever thought, “There are already too many coaches… how will people find me?” this episode is for you.

You’ll learn:

• The difference between marketing (awareness + trust) and advertising (a clear offer + a clear ask)
• Why most coaches stay stuck in “content mode” and never actually advertise an offer
• How to think about supply and demand — and why niching makes you a bigger fish in a smaller pond
• A practical USP exercise to answer the question clients are really asking: “Why should I buy from you?
• Personal brand vs business brand — and why podcasting is one of the most intimate forms of marketing
• Authentic marketing (without hype) — including a cautionary story about “scarcity” launches that damage trust
• The marketing funnel: how to guide people from awareness → interest → consideration → decision
• The ‘bridge’ between free value and paid offers — and how marketing creates opportunities for conversations
  
  

Explore the Confident Coach Business Academy™ training hub: https://thelauraevans.co.uk/coach-business-academy/

To help you start designing your business intentionally DOWNLOAD the Roadmap PDF Laura talks about in this episode by CLICKING HERE (scroll down to find this episode)

If this is the first time you've listened to the NLP Talks Podcast and you're interested in learning NLP you can download our NLP Training course brochure here.

To find out email: info@thelauraevans.co.uk

Copyright: (c) 2026 Unleash Your Potential Ltd

In this episode of The Confident Coach, Laura Evans moves from theory to structure.

If qualifications don’t pay the bills, what does? Business architecture.

Drawing directly from her Inside Track training programme within Confident Coach Business Academy™, Laura walks you through the foundational design principles of a successful people‑helping business.

In this practical, action‑focused episode, you’ll explore:
• The 3 hats every business owner must wear – and the order that determines success
• The Triangle of Success: Joy, Profit and Competence
• The Lighthouse vs Climbing Guide positioning decision
• How to define your ideal customer properly (and stop trying to help everyone)
• The Warehouse & Shop exercise for designing offers that actually sell

To help you start designing your business intentionally DOWNLOAD the Roadmap PDF Laura talks about in this episode by CLICKING HERE

Confidence doesn’t come from hoping it will work. It comes from building it properly.

Download the Roadmap at www.nlptalks.com (scroll down to find this episode)

If this is the first time you've listened to the NLP Talks Podcast and you're interested in learning NLP you can download our NLP Training course brochure here.

To find out more about the Confident Coach Business Academy™ or the training Inside Track click the link or email: info@thelauraevans.co.uk

Copyright: (c) 2026 Unleash Your Potential Ltd

In this episode of The Confident Coach, Laura Evans explores one of the biggest traps in the coaching, therapy and training industry: the qualification comfort zone.

It feels productive. It feels professional. But often, it’s avoidance.

If you’ve ever thought, “I just need one more qualification,” this episode will challenge your thinking.

You’ll discover:
• Why qualifications build competence but not income
• The Taxi Light Principle – are you visibly available to hire?
• Why the marketplace rewards visibility, clarity and trust – not just credentials
• The difference between soothing insecurity and building a business
• The four elements that actually generate revenue in a coaching business

If you’re serious about building a profitable coaching business – not just collecting certificates – this episode will help you shift from training mode to business owner mode.

Find out more about the podcast and the downloads to all our episodes at: www.nlptalks.com

If this is the first time you've listened to the NLP Talks Podcast you can download our NLP Training course brochure here.

To find out more about the Confident Coach Business Academy™ click the link or email: info@thelauraevans.co.uk

Copyright: (c) 2026 Unleash Your Potential Ltd