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My First Job In Sports

My First Job In Sports

By: Neil Schwartz and Ashley Gardner PH.D.
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As a leader in Sports Market Analytics, SBRnet has always prioritized the ability to share industry knowledge with students/young professionals. Since the start of the pandemic, it has been harder than ever for students to connect with professionals. The My First Job In Sports podcast was created to bring together industry professionals and students pursuing a career in sports. That way, not only would professionals be able to share what they wish they knew prior, but students will also be well prepared and know what to expect once they obtain that first job in sports.

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Episodes
  • My First Job in Sports Episode 48- J.J. Zykan

    My First Job in Sports Episode 48- J.J. Zykan
    May 29 2026

    For Episode 48 of My First Job in Sports, Dr. G. and I spoke with J.J. Zykan, Senior Content Strategist for the Colorado Avalanche. Now in her fifth season with the team, J.J. helps lead social media strategy and develops campaigns across the Avalanche’s platforms, including Instagram, Facebook, X, and more.

    We interviewed J.J. on the afternoon before Game 4 of the NHL Western Conference Final. She shared how authentic player stories and natural, fun moments keep fans engaged, win or lose. Fans want authenticity and behind-the-scenes access, not just highlight clips. Her advice: read the room, stay confident in your team, and keep content relatable—even after a tough loss. It’s a strong reminder that while sports fans are emotional, they respond to honesty, passion, and storytelling that feels real.

    My First Job in Sports is Presented by SBRnet.
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    46 mins
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