Episodes

  • Episode 594: Shelley Panton on The Panton Store: Trusting yourself and moving to the country

    Episode 594: Shelley Panton on The Panton Store: Trusting yourself and moving to the country
    Feb 11 2026
    ⭐️⭐️ Join Group Coaching for 2026 ⭐️⭐️ Shelley Panton is a potter, ceramicist, and owner of The Panton Store, a beloved lifestyle and home boutique in Toora, Gippsland. In this episode, she shares the down-to-earth story of building her business from scratch and making the bold move from inner-city Melbourne to regional Victoria.You'll learn:How early collaborations (like the Melbourne Food and Wine Festival) helped put her store on the map with the right audienceWhy trusting your intuition combined with looking at the data is crucial for making big business decisionsThe reality of running a bricks-and-mortar retail business and why sometimes you need to see your space empty to know it's time to move onHow she's built a thriving business in regional Australia and what that tree change has meant for her family and the business⭐️⭐️ Join Group Coaching for 2026 ⭐️⭐️ Connect with The Panton Store: Instagram: @thepantonstoreOnline Store: The Panton StorePhysical Store: 31 Stanley St, Toora VICConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:AI Monthly Chat Group for Small Business OwnersMy Daily Business courses - mydailybusiness.com/courses ⭐️⭐️ Join Group Coaching for 2026 ⭐️⭐️ Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.
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    57 mins
  • Episode 593: Regret minimisation for better business decisions

    Episode 593: Regret minimisation for better business decisions
    Feb 9 2026

    ⭐️⭐️ Join Group Coaching for 2026 ⭐️⭐️

    In this Quick Tip episode, Fiona introduces the concept of regret minimisation and why it can be one of the most grounding decision-making tools for business and life.

    Rather than asking “what’s the safest option?” or “what will everyone else think?”, this episode invites you to look ahead and ask what future you would regret not doing. Especially when you’re feeling stuck, overwhelmed, or afraid of making the wrong move.

    This is not about reckless decisions or chasing every idea. It’s about clarity, perspective, and choosing in a way that aligns with your values and long-term wellbeing.

    You’ll learn:

    • What regret minimisation really means and where it comes from
    • How to use it when you’re at a crossroads in business or life
    • Why fear of short-term discomfort often hides deeper long-term regret
    • How to make decisions that future you will thank you for

    A reflective, practical listen for anyone navigating change, uncertainty, or a big decision.

    ⭐️⭐️ Join Group Coaching for 2026 ⭐️⭐️

    Connect with My Daily Business:

    • Instagram: @mydailybusiness_
    • TikTok: @mydailybusiness
    • Email: hello@mydailybusiness.com
    • Website: mydailybusiness.com

    Resources mentioned:

    • AI Monthly Chat Group for Small Business Owners
    • My Daily Business courses - mydailybusiness.com/courses

    ⭐️⭐️ Join Group Coaching for 2026 ⭐️⭐️

    Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.

    Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript.

    Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

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    14 mins
  • Episode 592: What 10 years in business really teaches you

    Episode 592: What 10 years in business really teaches you
    Feb 5 2026

    ⭐️⭐️ Join Group Coaching for 2026 ⭐️⭐️

    In this coaching episode, Fiona reflects on what 10 years in business has really taught her, beyond the highlights, milestones and metrics.

    This is an honest conversation about growth, adaptability, identity, expectations, community and the long road of building something that lasts. Fiona shares what’s worked, what hasn’t, what surprised her most, and why staying connected to your values matters more than ever as your business evolves.

    Whether you’re in your first year or your twentieth, this episode is a reminder that sustainable businesses are built slowly, thoughtfully, and often in seasons of uncertainty.

    You’ll learn:

    • What 10 years in business actually teaches you that no course or shortcut can
    • How to adapt without losing yourself or your values
    • Why community and connection are essential for long-term business resilience
    • How to rethink success beyond speed, scale and external validation

    A grounding listen for business owners navigating growth, change, or the quiet middle stretch of building something meaningful.

    ⭐️⭐️ Join Group Coaching for 2026 ⭐️⭐️

    Connect with My Daily Business:

    • Instagram: @mydailybusiness_
    • TikTok: @mydailybusiness
    • Email: hello@mydailybusiness.com
    • Website: mydailybusiness.com

    Resources mentioned:

    • AI Monthly Chat Group for Small Business Owners
    • My Daily Business courses - mydailybusiness.com/courses

    ⭐️⭐️ Join Group Coaching for 2026 ⭐️⭐️

    Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.

    Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript.

    Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

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    28 mins
  • Episode 591: Tip:How to stay adaptable, not reactive in business

    Episode 591: Tip:How to stay adaptable, not reactive in business
    Feb 2 2026
    ⭐️⭐️ Join Group Coaching for 2026 ⭐️⭐️ In this quick tip episode, Fiona shares why adaptability is one of the most important skills you can build in business, and why being adaptable is very different from being reactive.Drawing on nearly a decade in business (and plenty of real-life curveballs), Fiona explores how staying grounded in your values allows you to respond to change without losing yourself in the process.You’ll learn:The difference between adaptability and reactivity in businessWhy adaptability is a skill you can practise, not a personality traitHow to stay flexible without constantly second-guessing yourselfA simple way to respond to change while staying aligned with your valuesPerfect for business owners navigating change, uncertainty, or decision fatigue.⭐️⭐️ Join Group Coaching for 2026 ⭐️⭐️ Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:AI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses ⭐️⭐️ Join Group Coaching for 2026 ⭐️⭐️ Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.
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    13 mins
  • Episode 590: Davina Adamson of Black Finch Jewellery on finding joy in your creative connection

    Episode 590: Davina Adamson of Black Finch Jewellery on finding joy in your creative connection
    Jan 28 2026
    ⭐️⭐️ Join Group Coaching for 2026 ⭐️⭐️ In this episode, Fiona talks to Davina Adamson, Creative Director of Black Finch Jewellery. Davina shares her journey from visual arts to opening her first designer retail store at age 20, creating her own line then closing that business and moving into work with her partner, master jeweller, Raymond de Zwart at Black Finch jewellery. You'll learn: How to transition from different creative careers The reality of working with family members in business and how to create clear roles, boundaries, and a strong organisational structureWhy relentless experimentation and staying authentically entertained in your marketing creates genuine connection with your audienceHow to build community over just content—and why people come for the product but stay for the relationships and shared experiences ⭐️⭐️ Join Group Coaching for 2026 ⭐️⭐️ Connect with Black Finch Jewellery: Instagram: @blackfinch_jewellery Website: blackfinch.com.au Connect with My Daily Business: Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses ⭐️⭐️ Join Group Coaching for 2026 ⭐️⭐️ Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.
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    55 mins
  • Episode 589: How sticky is your brand and why is it essential in 2026?

    Episode 589: How sticky is your brand and why is it essential in 2026?
    Jan 26 2026
    ⭐️⭐️ Join the Waitlist for Group Coaching for 2026 ⭐️⭐️ In this episode, Fiona explores what it really means to build a “sticky” brand.Moving beyond sales and follower counts, Fiona looks at why some brands keep people coming back while others feel purely transactional. This episode is a practical reset for anyone who feels like customers only show up during promotions and then disappear.You’ll be invited to reflect on where your brand is creating genuine connection, and where it might be missing opportunities to build trust and loyalty.You’ll learn:What brand stickiness actually looks like in practiceHow to spot the difference between engagement and attentionWhy repeat customers, replies and referrals matter more than vanity metricsSimple ways to strengthen long-term connection with your audienceSign the Not a Date to Celebrate petition here⭐️⭐️ Join the Waitlist for Group Coaching for 2026 ⭐️⭐️ Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:AI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses ⭐️⭐️ Join Group Coaching for 2026 ⭐️⭐️ Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.
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    14 mins
  • Episode 588: The death of the influencer and what replaces it for your small business

    Episode 588: The death of the influencer and what replaces it for your small business
    Jan 21 2026
    ⭐️⭐️ Join the Waitlist for Group Coaching for 2026 ⭐️⭐️ In this episode, Fiona unpacks the idea of the “death of the influencer” and what it really means for brands, creatives, and small businesses navigating marketing in a noisy, trust-scarce world.Rather than chasing reach or hype, Fiona explores the shift toward people of influence, long-term relationships, and values-led visibility — and how brands can rethink influence at every stage of the customer journey.You’ll learn:Why traditional influencer marketing is losing impact — and what’s replacing itThe difference between influencers, content creators, and people of influence (and why it matters)How to identify the real circles of influence for your audience and build lasting trustThis episode is for anyone questioning whether influencer marketing still works — and wanting smarter, more sustainable ways to connect.Sign the Not a Date to Celebrate petition here⭐️⭐️ Join the Waitlist for Group Coaching for 2026 ⭐️⭐️ Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:AI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses ⭐️⭐️ Join Group Coaching for 2026 ⭐️⭐️ Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.
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    29 mins
  • Episode 587: Is this the death of the influencer?

    Episode 587: Is this the death of the influencer?
    Jan 19 2026

    ⭐️⭐️ Join the Waitlist for Group Coaching for 2026 ⭐️⭐️

    In this episode, Fiona discusses what the 'death' of the influencer really means and dissects the differences between an influencer, content creator and person of influence. If you have ever considered collaborating with an influencer for your creative small business, this is definitely one to listen to!

    Sign the Not a Date to Celebrate petition here

    ⭐️⭐️ Join the Waitlist for Group Coaching for 2026 ⭐️⭐️

    Connect with My Daily Business:

    • Instagram: @mydailybusiness_
    • TikTok: @mydailybusiness
    • Email: hello@mydailybusiness.com
    • Website: mydailybusiness.com

    Resources mentioned:

    • AI Monthly Chat Group for Small Business Owners
    • How to Get Your Book Published course
    • Join our AI Chat Group for small business owners
    • My Daily Business courses - mydailybusiness.com/courses

    ⭐️⭐️ Join Group Coaching for 2026 ⭐️⭐️

    Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.

    Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript.

    Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

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    13 mins