Episodes

  • Better Than Social Media: Authentic Music Marketing w/ Nikki Fair

    Better Than Social Media: Authentic Music Marketing w/ Nikki Fair
    Aug 22 2025

    We sit down with Nikki Fair, EVP of Marketing at Nettwerk Music Group, to talk about authentic music marketing. Nikki shares her journey from film to music, insights on fan engagement, storytelling, catalog marketing, and building real communities. We also dive into the role of user-generated content, and balancing personal and professional branding.
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    38 mins