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The Multifamily Review

The Multifamily Review

By: J Turner Research
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About this listen

Data in one hand, coffee in the other. Welcome to 'The Multifamily Review' by J Turner Research, where we delve into the multifamily industry with a blend of curiosity and insight. Hosted by Marcus Armstrong, a multifamily aficionado with an inquisitive mind, we're not just decoding trending data—we're questioning it. Economics Marketing Marketing & Sales
Episodes
  • Inside the Leasing Office: Stories from the Front Lines of Multifamily
    Aug 5 2025

    Forget what you think you know about property management. The real story isn’t written in boardrooms; it’s lived in the leasing office, where a single day can range from celebrating a team win to navigating a crisis that feels like a "war flashback." So what separates a thriving, energized team from one that’s burning out?

    On The Multifamily Review, we’re getting real. Host Marcus Armstrong brings in coworker Kelley Lockaby to share candid stories and powerful lessons from her years on the front lines of multifamily. They explore the human side of the business, the relationships that forge unbreakable teams, the leadership actions that build unshakeable loyalty, and the emotional weight that onsite staff carry every day.

    This isn’t just another podcast. It’s an inside look at the heart of your operations. Whether you’re an executive trying to connect with your teams or an onsite professional who wants to feel seen, this episode is for you.

    Listen now for a dose of reality, humor, and a new perspective on what it takes to build a winning on-site culture.

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    27 mins
  • Big Bets and Bold Predictions: Apartmentalize in Review
    Jul 1 2025

    The key to the future of multifamily wasn't found at the slot machines in Vegas—it was on the stages and trade show floor of NAA Apartmentalize. If you're feeling the FOMO, don't worry. This podcast cuts through the hype to give you the essential insights that will define the next 12-24 months. Tune in to hear our breakdown of the biggest takeaways, from AI hacks that are changing operations to the surprising new focus on emotional intelligence in leadership. Plus, stick around for three bold predictions that might just change how you plan for the future. Don't get left behind. Watch now and get the insider scoop in under 30 minutes.

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    28 mins
  • Clicks, Keys, and Generational Preferences: Unlocking Your Social Media Strategy
    May 27 2025

    Is your social media strategy truly connecting, or just collecting dust? Marcus Armstrong is back on The Multifamily Review, armed with the groundbreaking new "From Clicks to Keys" report by J Turner Research! Get ready to dive deep into how social media is revolutionizing apartment searches and resident engagement across every generation. This isn't just about pretty pictures; it's about turning digital interactions into signed leases.

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    8 mins
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