The Economics of Anxiety: Why 2026 Renters Are "Vetoing" Your Stars
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The Economics of Anxiety: Why 2026 Renters Are "Vetoing" Your Stars
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About this listen
Star ratings are no longer enough to win over today's renters. In this episode of The Multifamily Review, Marcus Armstrong explains how economic anxiety, review content, and AI-driven search behavior are creating the "Veto Effect" and reshaping leasing decisions in 2026. Discover why J Turner Research is redefining reputation measurement and what operators must do to stay competitive.
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