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More Than A Brand

More Than A Brand

By: Lindsay Tramel-Jones
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 This podcast is a straight, no chaser explanation of digital marketing, website ownership and brand visibility. I will be taking the confusion out of owning a website and providing you with knowledge to transform it into a tool that works for you in many ways. Here you will learn that a well designed website ain't all you need to make the money start coming in and the backend is just important as your frontend. If you want more ways to increase your visibility, read our blog at https://fierceified.agency/owning_a_wordpress_website/Copyright 2025 Lindsay Tramel-Jones Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Your Brand Is More Than Just a Design on Canva

    Your Brand Is More Than Just a Design on Canva
    May 14 2022

    This podcast is a straight, no chaser explanation of all things branding. I will be taking the confusion out of the word "brand" and transforming it into an easy, matter of fact element that your business needs. Here you will learn that branding ain't just the pretty stuff and if you want to put you business in the big leagues, it's time to up your game and stop treating your brand as an afterthought.
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    3 mins
  • Branding Is Much More Than A Logo

    Branding Is Much More Than A Logo
    Jun 13 2022

    Welcome to More Than A Brand! I’m here to help entrepreneurs in the DEI space demystify the process behind what a brand really is.

    During my military career, I have run into a lot of misogyny and inequity, among other things. I was told that higher ranking women go into admin because they get fat, pregnant, and less competitive. EXCUSE ME. I proved him wrong, by the way.

    If those things are happening in the military, they’re definitely happening in the civilian sector too. That’s why it’s my mission to help DEI coaches and consultants rebrand so that they can show up as their most authentic selves in corporate spaces that don’t have a culture of diversity, equity and inclusion.

    Hit me up on IG at fierceified.agency

    For more tips, connect with me on LinkedIn: https://www.linkedin.com/in/lindsay-tramel-jones-brand-identity-designer/

    Music credit: Trust The Vibes by Vincent Tone

    A Podcast Launch Bestie production
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    8 mins
  • The Foundational Work of Branding: Going Beyond Visuals

    The Foundational Work of Branding: Going Beyond Visuals
    Jun 13 2022

    A lot of times people think that branding is just the cute, visual stuff for your business. There’s a lot more to it. What’s your brand voice? What’s the client journey like? What is your framework? Then the visuals are the whipped cream on top.

    Don't forget - 95% of purchases are emotional. For people to buy from you, they need to feel emotionally connected to you. How do you do that? With your foundational branding work.

    Why do you need this?

    • 95% of purchasing decisions are emotional
    • Up to 20% increase in revenue when people see brand consistency
    • We need YOU as a DEI organization to step into corporate spaces and make change
    • Having a cohesive brand makes you look like you know what you’re talking about

    Get a more insights on this episode by visiting our blog at blog.morethanabrand.co

    For more tips, connect with me on LinkedIn: https://www.linkedin.com/in/lindsay-tramel-jones-brand-identity-designer/

    Music credit: Trust The Vibes by Vincent Tone

    A Podcast Launch Bestie production
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    8 mins

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