Module 2: Crafting Your Story
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Module 2: Crafting Your Story
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About this listen
Every business has a story, but not all stories capture the media's attention. This module is dedicated to teaching you how to craft a narrative that resonates with journalists and their audiences. You'll learn to pinpoint the unique aspects of your business that are newsworthy, how to humanize your brand, and the importance of tying your story to larger, relevant themes. By mastering these skills, you'll be able to create a compelling narrative that not only informs but also engages and inspires.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.