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Measure Success Podcast

Measure Success Podcast

By: Carl J. Cox
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This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers. The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x. Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.@2023, 40 Strategy Inc. All Rights Reserved. Economics Leadership Management Management & Leadership
Episodes
  • How to Turn Around Strategy for Businesses
    Feb 17 2026

    In this episode, Carl sits down with Ashish Gupta, founder of ScaleUp Exec, to discuss business turnarounds, leadership decisions, and culture resets. Ashish shares how he acquired a struggling company, realized innovation had stopped, and eventually rebuilt the team to change the company's trajectory.

    Key takeaways:

    • Why the business must come first

    • How to identify thinking leaders during interviews

    • The role of systems before people and process

    • When AI tools help — and when they fail

    • How founders define success differently

    This episode offers practical insights for entrepreneurs and operators who want alignment between strategy and execution.

    Listen now and start measuring your success.

    Guest Assets:

    LinkedIn https://www.linkedin.com/in/ashish-gup/

    Website https://scaleupexec.com/

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    31 mins
  • Big Bet Leadership in the Age of AI
    Feb 10 2026

    High-stakes initiatives fail more than 80% of the time, yet leaders still have to pursue them to grow.

    In this episode of the Measure Success Podcast, Carl J. Cox talks with John Rossman, former Amazon executive and author of Big Bet Leadership, about how leaders should approach bold, risky transformation efforts in the age of AI.

    John shares why leaders must stop chasing predictability, treat strategy as a set of hypotheses, and focus on one critical bet at a time. The discussion covers AI strategy, experimentation, leadership discipline, and how organizations avoid dilution of focus.

    This episode is for executives, operators, and entrepreneurs responsible for leading real change.

    🎧 Listen now and measure success differently.

    John Rossman Links:

    LinkedIn https://www.linkedin.com/in/john-rossman/

    Facebook https://www.facebook.com/rossmanpartners

    Website http://rossmanpartners.com/

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    42 mins
  • Why Most AI Efforts Miss the Mark
    Feb 3 2026

    AI is everywhere, but most businesses are using it the wrong way.

    In this episode of the Measure Success Podcast, Carl J. Cox sits down with Eli Portnoy, co-founder and CEO of BackEngine.ai, to talk about the real gap between AI hype and real-world results. Eli explains why generic AI outputs fail, why context matters more than tools, and how sales and go-to-market strategies must evolve in a crowded, low-trust environment.

    They also discuss how outbound sales has changed, why easy channels stop working, and what leaders can do today to build relevance, trust, and long-term growth.

    If you want a clear, practical conversation about AI, strategy, and modern business execution, this episode delivers.

    Listen now and learn how to apply AI with intention.

    https://www.linkedin.com/in/eliportnoy/

    https://www.backengine.com/

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    35 mins
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