Episodes

  • Cognitive Defusion for Smarter Decisions and Stronger Influence
    Oct 24 2025

    In today's fast-paced world, your mindset is the ultimate game-changer. It shapes how you respond to challenges, build meaningful connections, and influence others. But what if you could step back from the mental chatter that holds you back? Understanding cognitive defusion—a powerful psychological tool—can transform your inner dialogue, triggering increased motivation, and personal growth. It's not about suppressing thoughts; it's about mastering them to live more intentionally and effectively.

    Beyond personal benefits, cognitive defusion can be a secret weapon for influencing others. By defusing your own biases and emotional reactions, you communicate more clearly and empathetically, building trust and rapport. For example, in negotiations, defuse thoughts like "They're being unreasonable" to stay composed, listen actively, and guide the conversation toward mutual gains. Listen now and start transforming your world today!

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    21 mins
  • The Deal Killer: Top Negotiation Mistakes to Avoid
    Oct 17 2025

    The Biggest Negotiation Mistakes

    Negotiation skills are essential in both personal and professional life, empowering individuals to resolve conflicts, and secure better deals. Whether closing a business contract, discussing salary raises, or navigating family disputes, effective negotiation leads to win-win outcomes, fostering trust and efficiency.

    Poor negotiation, however, can result in lost opportunities, financial setbacks, or damaged partnerships. Failing to prepare adequately undermines even the strongest positions, turning potential successes into regrettable failures. By prioritizing preparation, you can negotiate with poise and achieve better results.

    www.maximizeyourinfluence.com

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    21 mins
  • Influence Up - How To Leverage Your Persuasion Power
    Oct 10 2025

    Unlock Your Inner Persuasion Superpower: Your Personal Power

    Effective persuaders recognize and apply various forms of power. However, for many, the term "power" evokes discomfort. Is it an appropriate topic for discussion? Does it carry positive or negative connotations? Can it be exercised ethically over an audience?

    This depends on the type of power, its application, and the intent behind it. Individuals inherently possess different forms of power in every situation. It is a fundamental aspect of human behavior to acknowledge and align with authority and expertise. When an audience perceives your power as trustworthy, it significantly enhances your ability to influence behavior.

    Want to know all the forms of personal power? Discover that you are not powerless, but have personal power you can leverage in every persuasion encounter. Increase your power and increase your influence.

    Persuade with Power

    Kurt Mortensen

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    20 mins
  • Permanent Retention - Primacy vs. Recency Effect
    Sep 17 2025

    Imagine commanding any room, captivating every listener, and leaving a lasting impression that seals the deal—whether you're pitching a product, leading a team, or inspiring change. In a world where attention spans are shrinking to mere minutes, this show reveals how to make your message stick, ensuring your audience stays hooked and persuaded.

    Why do some messages linger while others fade? The primacy and recency effects explain it: people remember what comes first and last most vividly. Going first in a pitch, like a keynote speaker setting the tone, leverages primacy to plant a strong idea in your audience’s mind before competitors muddy the waters.

    Ready to make your message unforgettable? Permanent Retention: Primacy vs. Recency Effect is your guide to mastering attention and influence, but this is just the start. Don’t let your ideas fade into the background—listen now to unlock the full arsenal of persuasion tools and learn how to go first, go last, and always leave a lasting impression!

    maximizeyourinfluence.com

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    21 mins
  • Metaphor Mastery: Unlock the Secret Language of Influence
    Sep 10 2025

    Metaphor Mastery: Unlock the Secret Language of Influence

    Imagine unlocking a hidden superpower in your everyday conversations—one that turns ordinary words into irresistible forces of persuasion, capable of swaying opinions, closing deals, and inspiring action like never before. Metaphors are powerful tools for shaping minds and hearts. Whether you're a salesperson pitching your next big idea, or a leader motivating your team, this show equips you with the secrets to influence effortlessly.

    At the core of metaphor mastery lies the understanding that metaphors bridge the abstract and the concrete, making complex ideas feel tangible and relatable. Think of a metaphor as a mental shortcut: instead of explaining a difficult concept in dry terms, you paint a vivid picture that sticks in the listener's mind.

    For example, rather than saying "business is competitive," try "business is a battlefield," instantly evoking strategy, rivals, and victory. Metaphors resonate on an emotional level, drawing from real-world applications like marketing, where brands like Apple position their products as "revolutionary tools" to spark desire.

    Why Are Metaphors So Influential?

    1. Makes Ideas Relatable

    Metaphors turn vague concepts into clear, everyday images, helping customers understand product value quickly. Example: "Our CRM is like your business's nervous system, linking everything smoothly."

    2. Cuts Through Jargon

    Metaphors simplify tech terms by comparing them to familiar things, speeding up decisions. Example: "Our cloud storage is an endless filing cabinet in the sky—no physical clutter."

    3. Boosts Retention

    Metaphors make pitches stick in minds longer than plain facts, improving recall. Example: Apple's "1,000 songs in your pocket" made the iPod's portability unforgettable.

    4. Handles Objections

    Metaphors reframe issues as positives, reducing pushback without arguing. Example: "Our consulting is like planting an oak tree—a small start for long-term strength."

    Ready to wield the secret language that has powered history's greatest influencers? "Metaphor Mastery - Unlock the Secret Language of Influence" podcast is your gateway to persuasion power. Don't let your words fall flat and start mastering metaphors to maximize your influence today!

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    21 mins
  • Persuade Without Pushing - The Art And Science of Sticky Stories
    Sep 3 2025

    Persuade Without Pushing: The Art and Science of Storytelling

    In a world overflowing with information, stories are the key to grabbing attention and holding it. Stories captivate your audience, forge unshakable connections, and influence without ever feeling like a hard sell. Whether you’re a business leader, marketer, or entrepreneur, stories make your message unforgettable.

    Stories do more than entertain—they persuade without detection. By weaving your ideas into compelling narratives, you can guide your audience toward your goals without them feeling pressured. The secret lies in crafting stories that resonate deeply, sparking emotions that build trust and rapport.

    Tune in to Persuade Without Pushing - The Art And Science of Sticky Stories on the Maximize Your Influence podcast to master story selling. From sparking emotions to building bridges between people, this episode reveals how stories transform the way you communicate, lead, and sell. Subscribe now to discover strategies that captivate, connect, and convert—without ever pushing your audience away.

    Maximizeyourinfluence.com

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    21 mins
  • How To Close The Closer - Tools for Persuading Persuaders
    Aug 22 2025

    Ever wondered how to close a hard core closer? Did you know that salespeople are easier to sell then the average person? Enter "How to Close the Closer," the podcast that demystifies the art of persuading the persuaders.

    Whether you're in B2B sales, pitching services, or just honing your influence skills, this podcast equips you with tools to flip the script on even the toughest prospects.

    Maximizeyourinfluence.com

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    21 mins
  • Surroundings Sell - How Ceilings, Plants, Colors, and Temps Influence Your Prospect
    Aug 15 2025

    Imagine boosting your close rate by 30% just by tweaking your surroundings. What if the real culprit isn't your words—it's the room you're in OR your Zoom background? Introducing "Surroundings Sell," the groundbreaking podcast that reveals how everyday elements like ceiling heights, room temperatures, colors, and lighting secretly shape your prospect's mindset.

    This show dives deep into the science of environmental influence, showing you how high ceilings can spark creative "yeses," warm temps might create objections, and strategic lighting can build instant trust.

    Whether you're closing deals in boardrooms, virtual calls, or coffee shops, discover the invisible forces that turn "maybe" into "sold" without changing a single word of your script. Ready to harness the power of your environment? Discover additional ways to increase your influence with your surroundings. Your next big win might just be a room redesign away—listen now and sell smarter!

    Maximizeyourinfluence.com

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    20 mins