Maximize Your Influence

By: Kurt Mortensen
  • Summary

  • Thanks for visiting Maximize Your Influence…your source for the top persuasion, influence, and negotiation techniques that will help you maximize your success in life and in business! Our podcast combines years of persuasion research with current studies and events that will entertain you and supercharge your ability to influence others. In business and in life, your ability to persuade others can mean the difference between success and failure, or between mere success and spectacular success..
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Episodes
  • Episode 559 - How To Turn Fear Into Excitement Into Influence
    May 1 2025

    This episode discusses how to transform fear into excitement to enhance personal and professional influence. He explores the common fears related to public speaking and decision-making, providing techniques to reframe fear as excitement, such as focusing on the message, visualizing success, and using deep breathing.

    What Is Performance Anxiety? 10 Ways To Overcome Your Fear Of Being Judged

    The episode also features a Persuasion Blunder story illustrating the importance of managing customer perceptions, a scholarly article on performance anxiety, and listener email questions on handling presentation nerves. Additionally, Kurt offers a special opportunity for listeners to receive personalized feedback on their presentation skills.

    Click here for personalized feedback

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    21 mins
  • Episode 558 - The Power of Clickbait, Intrigue And Curiosity In Influence
    Apr 24 2025

    In this all-new episode Kurt discusses the psychological appeal and effectiveness of clickbait. He explains how curiosity, FOMO, and emotional triggers drive people to click on intriguing headlines. Kurt also shares tips on using these principles ethically in persuasion, sales, and presentations to engage and influence audiences.

    The Benefits of Overconfidence Have Been Exaggerated

    The episode covers similarity theory, the importance of building connections, and concludes with an analysis of overconfidence in achieving success, referencing an article from Psychology Today. Additionally, Kurt delves into the Zeigarnik Effect, which emphasizes how incomplete tasks capture and maintain attention, and encourages using quizzes and assessments to engage audiences.

    DEAL OF THE WEEK

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    21 mins
  • Episode 557 - The Halo vs Horn effect, What’s Your First impression?
    Apr 17 2025

    This episode delves into the psychology of first impressions, focusing on the halo and horn effects. The halo effect is when one positive trait of a person influences our perception of their other qualities, while the horn effect is when one negative trait does the same negatively.

    Kurt discusses how these cognitive biases impact persuasion and influence, offers practical tips for maximizing positive first impressions, and shares real-life examples and academic studies. He also answers a listener email about these effects and provides actionable advice on improving personal and professional interactions.

    OFFER OF THE WEEK

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    20 mins

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