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Maximize Your Influence

Maximize Your Influence

By: Kurt Mortensen
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Thanks for visiting Maximize Your Influence…your source for the top persuasion, influence, and negotiation techniques that will help you maximize your success in life and in business! Our podcast combines years of persuasion research with current studies and events that will entertain you and supercharge your ability to influence others. In business and in life, your ability to persuade others can mean the difference between success and failure, or between mere success and spectacular success.. Economics Personal Development Personal Success
Episodes
  • The Deal Killer: Top Negotiation Mistakes to Avoid
    Oct 17 2025

    The Biggest Negotiation Mistakes

    Negotiation skills are essential in both personal and professional life, empowering individuals to resolve conflicts, and secure better deals. Whether closing a business contract, discussing salary raises, or navigating family disputes, effective negotiation leads to win-win outcomes, fostering trust and efficiency.

    Poor negotiation, however, can result in lost opportunities, financial setbacks, or damaged partnerships. Failing to prepare adequately undermines even the strongest positions, turning potential successes into regrettable failures. By prioritizing preparation, you can negotiate with poise and achieve better results.

    www.maximizeyourinfluence.com

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    21 mins
  • Influence Up - How To Leverage Your Persuasion Power
    Oct 10 2025

    Unlock Your Inner Persuasion Superpower: Your Personal Power

    Effective persuaders recognize and apply various forms of power. However, for many, the term "power" evokes discomfort. Is it an appropriate topic for discussion? Does it carry positive or negative connotations? Can it be exercised ethically over an audience?

    This depends on the type of power, its application, and the intent behind it. Individuals inherently possess different forms of power in every situation. It is a fundamental aspect of human behavior to acknowledge and align with authority and expertise. When an audience perceives your power as trustworthy, it significantly enhances your ability to influence behavior.

    Want to know all the forms of personal power? Discover that you are not powerless, but have personal power you can leverage in every persuasion encounter. Increase your power and increase your influence.

    Persuade with Power

    Kurt Mortensen

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    20 mins
  • Permanent Retention - Primacy vs. Recency Effect
    Sep 17 2025

    Imagine commanding any room, captivating every listener, and leaving a lasting impression that seals the deal—whether you're pitching a product, leading a team, or inspiring change. In a world where attention spans are shrinking to mere minutes, this show reveals how to make your message stick, ensuring your audience stays hooked and persuaded.

    Why do some messages linger while others fade? The primacy and recency effects explain it: people remember what comes first and last most vividly. Going first in a pitch, like a keynote speaker setting the tone, leverages primacy to plant a strong idea in your audience’s mind before competitors muddy the waters.

    Ready to make your message unforgettable? Permanent Retention: Primacy vs. Recency Effect is your guide to mastering attention and influence, but this is just the start. Don’t let your ideas fade into the background—listen now to unlock the full arsenal of persuasion tools and learn how to go first, go last, and always leave a lasting impression!

    maximizeyourinfluence.com

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    21 mins
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