Can the growing use of first-party data in mobile app advertising result in more effective, privacy-preserving ads? Are app store policies (around fingerprinting and the use of deterministic IDs) more relevant than specific data protection laws and enforcement actions? Can AI take contextual information to the next level? Will LLMs result in collecting less data in order to anticipate customer journeys?

Zino Rost van Tonningen is the CEO of TyrAds, a cutting-edge adtech company revolutionizing mobile app marketing with privacy-first programmatic solutions. With over a decade of experience in growth and product strategy for fast-moving brands, Zino combines creative agility with strategic rigor to help startups and established app publishers scale effectively in today’s cookieless ecosystem.

References:

* Zino Rost van Tonningen on LinkedIn

* TyrAds: Mobile App Growth Simplified

* Spotify: How We Automated Content Marketing to Acquire Users at Scale

* Apple Developers: User privacy and data use

* ATT opt-in rates in 2025: Benchmarks, insights and how to increase yours (Purchasely)

* Overview of the SDK Runtime on Android

Dr. Stefano Bennati has over a decade of experience developing tools and processes to ensure data-centric organizations comply with privacy, licensing, and responsible AI standards.

Our guest has led privacy engineering and responsible AI teams with a global mandate. His work includes building and deploying compliance tools such as code scanners, AI-powered algorithms for personal data detection and anonymization, design processes for compliance with ISO 27701 Privacy IMS and ISO 42001 AI IMS standards. His latest work is a book (co-authored with Dr. Engin Bozdağ) is titled “AI Governance: Secure, privacy-preserving, ethical systems”, a practical and accessible guide to govern AI and mitigate security, privacy, ethics and regulatory risks.

References:

* Dr. Stefano Bannati on LinkedIn

* AI Governance: Secure, privacy-preserving, ethical systems (Engin Bozdağ, Stefano Bennati) - Use this code to get a 50% discount between Nov 25 and Dec 9th 2025: MLBozdag.

* Lokke Moerel: using personal data in the development and deployment of AI models (Masters of Privacy, December 2024)

* An overview of machine unlearning (Chunxiao Li et al., 2025)

* Discussion Paper: Large Language Models and Personal Data (Hamburgische Beauftragte für Datenschutz und Informationsfreiheit)

* EDPB Opinion 28/2024 on certain data protection aspects related to the processing of personal data in the context of AI models

As promised last week, today’s episode provides greater context on US ePrivacy audits, CIPA/VPPA claims, and EU-US comparative law as it affects the rollout or maintenance of MarTech solutions on websites and mobile applications.

References:

* “The slippery slope of consent banners in preventing CIPA and VPPA claims: why effective Opt-Outs will prevail - also in the EU” (Sergio Maldonado, November 2025 - you are listening to Part I of the more comprehensive analysis)

* Jennifer Oliver: privacy litigation over pixels, trackers, and cookies (Masters of Privacy, August 2025)

* From wiretapping and video rentals to website pixels, SDKs, and APIs. CIPA/VPPA litigation, risk management, and practical strategies (Nov 2025 update)

* Toolbox: Fast CIPA/VPPA website auditing and case law matching for legal professionals (Alpha release).

In this live recording (November 6th 2025) we have tackled website protections from pixel-related litigation or public enforcement, paying closer attention to technical measures and the bridge between legal compliance and code-based strategies.

Our repeat guest is Daniel B. Rosenzweig, Founder & Principal Attorney at DBR Tech Law. He advises clients on legal and technical compliance with data privacy and AI laws, and counsels clients on industry mobile app store requirements, AdTech, and privacy-enhancing technologies.

Daniel’s legal practice is unique in that he develops and codes technical solutions to help serve as a bridge between legal, marketing, and technical teams, in addition to providing clients foundational legal services (e.g., conducting risk assessments, drafting disclosures, etc.). He excels at assisting organizations put the law into action by translating complex legal requirements into actionable technical implementations.

Our next live recording session is scheduled for Wednesday January 14th 2026. Find more information on the Events section of the Masters of Privacy website.

References:

* Daniel B. Rosenzweig on LinkedIn

* DBR Tech Law

* From wiretapping and video rentals to website pixels, SDKs, and APIs. CIPA/VPPA litigation, risk management, and practical strategies (Nov 2025 update, Masters of Privacy)

* Daniel Rosenzweig: OK, fingerprinting (Masters of Privacy, February 2025)

* Jennifer Oliver: privacy litigation over pixels, trackers, and cookies

Mélissa M’Raidi-Kechichian is a Research and Advocacy Fellow at the Center for AI and Digital Policy. As an expert in AI policy, frameworks, and regulation, Mélissa has previously worked in the field of AI and digital policy, civic technology, and digital identity, having also held several consulting positions in the private sector and being part of the AI ethics Advisory Panel of the Canadian Digital Governance Council.

Mélissa is also a social entrepreneur and civic tech practitioner working at the intersection of technology, AI regulation, and advocacy. As the founder of Activists Of Tomorrow, they focus on how digital spaces can be used by everyday people to bring meaningful and lasting change to their community. During their free time, Mélissa hosts the Activists of Tech podcast — The Responsible Tech podcast, exploring the intersection of technology and social justice.

With Mélissa we are revisiting Canada after our last interviews on the country’s data protection framework (over four years ago). We are this time reviewing the country’s latest moves in AI policy, and the manner in which privacy or data protection affects AI.

References:

* Mélissa M’Raidi-Kechichian on LinkedIn

* The Activists of Tech podcast — The Responsible Tech podcast

* Center for AI and Digital Policy

* Activists of Tech - The Responsible Tech podcast

* Parliamentary discussion of Bill C27: An Act to enact the Consumer Privacy Protection Act, the Personal Information and Data Protection Tribunal Act and the Artificial Intelligence and Data Act and to make consequential and related amendments to other Acts

* New privacy requirements under Quebec’s Law 25 now in force (IAPP blog)

* Stephan Grynwajc: A lawyer’s take on EU-US data transfers and the Canadian approach (Masters of Privacy, October 2022)

* Derek A. Lackey: A marketer’s take on EU-US data transfers and the Canadian approach (Masters of Privacy, October 2022).

South Africa’s POPIA uniquely protects both individuals and legal entities, a departure from typical data protection laws. We have focused on understanding this unique figure (Will it one day offer key insights into the complexities arising from the increasing use of AI?) before discussing similarities with the GDPR and international data transfers, both within the SADC region and the wider African continent.

Advocate Dirontsho Mohale holds an LLB, postgraduate diplomas in Compliance Management and Senior Management Development Programme from the University of Johannesburg and Regent Business School respectively. She is an Admitted Advocate of the High Court of South Africa, a member and a fellow of the Compliance Institute of Southern Africa - CPrac (SA), International Certified Compliance Practitioner (International Federation of Compliance Associations), is designated Fellow in information Privacy (CIPP/E and CIPM) by the International Association of Privacy Professionals and a FAIS Compliance Officer approved by the Financial Sector Conduct Authority. She is also a former non-executive director on the board of the Compliance Institute Southern Africa and chairs the Social, Ethics, Remuneration and Nominations Committee and a board member of the Each One Hold One.

Dirontsho has worked in senior management positions within the financial services sector, locally and internationally, and has over 20 years’ experience as a compliance officer as well as in risk, governance and legal. She has occupied compliance roles in some of South Africa’s major banks and leading insurance companies. Her most recent roles include Senior Compliance Manager for Data Privacy and Corporate Governance at Discovery Group and Executive: POPIA at the Information Regulator SA as well as the role of a data privacy lead for Standard Bank Group after spending some time as the data privacy lead for Standard Bank South Africa.

In her capacity as CEO of Baakedi Professional Practice, she offers governance, risk, legal, ethics and compliance services to organisations including data protection authorities not only within financial services providers, but in general; focusing mostly on data protection and privacy in the SADC region.

References:

* Advocate Dirontsho Mohale on LinkedIn

* Protection of Personal Information Act (POPI Act) - POPIA

* South Africa: Amendments to the POPIA regulations (Baker & McKenzie)

* SADC: Southern African Development Community

* Data Protection: Kenya and the EU launch very first Adequacy Dialogue on the African continent (May 2024).

California has enacted a sweeping wave of new privacy and AI laws in the past few days. From browsers finally reading opt-out signals to age verification, chatbot companions, data brokers and AI transparency, some of these laws will have a serious impact on the areas we mostly focus on (marketing, advertising, ecommerce, media).

We have discussed AB 566, SB 361, SB 53, AB 1043, AB 656, AB 853, and SB 243 with John Pavolosky, joining us for a second time.

Our guest is a partner at Stoel Rives in San Francisco. He is co-lead of the firm’s Technology Industry Group. He has also been chair of the Intellectual Property Section of the California Lawyers Association.

John has taught Technology Transactions Law at the UC Davis School of Law and Comparative Privacy Law at the Santa Clara University School of Law. John has also guest lectured on technology and privacy law topics at the University of California, Berkeley, Haas School of Business; the University of San Francisco School of Management; and Stanford University.

References:

* John Pavolotsky on LinkedIn

* John Pavolotsky at Stoel Rives

* John Pavolotsky: How successful can US privacy laws be at regulating AI models and systems? (Masters of Privacy, June 2025)

* AB 566 (Opt-Out Preference Signal, October 8)

* AB 1043 (Digital Age Assurance Act, October 13)

* SB690, the law that could have done away with most CIPA lawsuits

* SB 361 (Expanded Data Broker Transparency Requirements, October 8)

* AB 56 (Social Media Warning Law, October 13)

* AB 656 (Social Media Account “Delete” Button, October 8)

* SB 243 (Companion Chatbots, October 13)

* Her, a Spike Jonze movie (2013)

* AB 853 (Amendment to the California AI Transparency Act, October 13)

* SB 53 (Transparency in Frontier AI Act, September 29).

Can we ever escape never-ending assessments as a core activity of a privacy management program? How does Privacy Tech extend to AI governance? Does built-in know-how become the most crucial moat?

We are joined by Pádraig O’Leary, co-founder and CEO of TrustWorks, in a new installment of our Privacy Tech series (our sixth). Pádraig (Ph.D.) is a former academic in computer science.

TrustWorks works with Fortune 500 and high-growth clients, helping them discover what AI and data they’re really using, understand the context of regulations and implications, and embed governance into everyday operations.

References:

* Pádraig O’Leary Ph.D. on LinkedIn

* TrustWorks, recipients of the PICASSO most Impactful Privacy Product Award

* Christine Desrosiers (Boltive): Privacy Tech spotlight V - understanding Manipulative Design and rolling out comprehensive client-side monitoring (Masters of Privacy, July 2025)

* Vaibhav Antil (Privado): Privacy Tech spotlight IV - from trust to evidence (Masters of Privacy, July 2025)

* Cillian Kieran (Ethyca): Privacy Tech spotlight III – compliance as an engineering challenge (Masters of Privacy, June 2025)

* Daniel Barber (DataGrail): Privacy Tech spotlight II – widespread non-compliance, opt-out challenges, and shadow AI (Masters of Privacy, May 2025)

* Max Anderson (Ketch): Privacy Tech spotlight I – the future of CMPs, value vs. hype in privacy compliance SaaS (Masters of Privacy, April 2025).