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Mastering the Big Shift: Brand & Growth Transformation

Mastering the Big Shift: Brand & Growth Transformation

By: Jean‑Pierre Lacroix
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 Ready to pivot your brand, scale fast, and stay ahead in today’s evolving market?

Mastering the Big Shift gives you expert tools, insightful strategies, and inspiring transformation stories to elevate your brand and business into the future.

Produced by Stacey Chillemi, join Jean-Pierre Lacroix, a seasoned growth strategist, as they dive deep into:

🔧 Actionable brand strategy frameworks to refine your positioning and maximize impact
📈 Growth hacks and marketing channels (digital ads, SEO, content, community) to accelerate reach and revenue
🌐 Transformation leadership insights for navigating disruption, launching new offerings, and shifting market mindsets
🎯 Real-world case studies illustrating pivots, rebrands, and expansion strategies that deliver measurable results

Whether you're launching a startup, scaling a small business, or reinventing your enterprise, each episode equips you with repeatable systems, high-impact ideas, and a mindset for breakthrough growth.

👉 Follow & subscribe on Spreaker (and your favorite podcast app) to unlock every episode—then share with your network and join our community of transformation champions!Copyright The Advisor W/ Stacey Chillemi Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Think Blink: Make Customers Love Your Brand

    Think Blink: Make Customers Love Your Brand
    Jul 30 2025
    90% of buying decisions are emotional; Are you speaking to the heart or just listing features?

    Host Lisa Urbanski sits down with design legend and SLD president Jean-Pierre Lacroix to unpack his new book Think Blink Manifesto: Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye.

    In this fast, insight-packed episode, Jean-Pierre reveals the seven tenets behind emotional branding, the “blink factor” that locks your brand into memory, and why simplicity and one powerful “emotional word” can outpace any feature list.

    You’ll discover:
    • How to compete on emotional equities when features are easy to copy
    • The psychology behind impulse buys and disruptive packaging
    • Why only ~30 of 80,000 new products win, and how to be one of them
    • The Trust Ladder, community-building, and measuring sentiment (hello, AI)
    📖 Ready to Think Blink? Grab the book HERE

    🔗 Explore Jean-Pierre's work & services at sld.com
    Show More Show Less
    25 mins
  • Want a Life of Freedom? Here's the Big Shift You Need!

    Want a Life of Freedom? Here's the Big Shift You Need!
    Jan 27 2025
    Are you feeling stuck and unsure of how to make the big shift in your life? Do you have a deep desire to break free from the status quo and pursue your passions, but something is holding you back? In this captivating episode, venture into the realm of personal growth and professional development with host Stacey Chillemi and guest Jean-Pierre Lacroix from SLD Inc. Explore the art of making profound shifts in both personal and professional life, unveiling invaluable strategies and practical tips that will empower and inspire you to confidently maneuver life's twists and turns.

    Discover the key to unlocking your full potential for positive change and growth. Brace yourself for an inspiring journey towards self-improvement, as you break free from limitations and unleash the power of your inner potential. Join us on this immersive voyage of personal transformation and witness the magic that unfolds when you take the first step towards a more fulfilling future.

    Tune in to this episode loaded with expert insights and actionable advice to kickstart your transformative journey towards embracing The Big Shift.

    To explore more about Shikatani Lacroix Design and their innovative consumer experiences, visit their website at sld.com.
    Show More Show Less
    36 mins
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