Think Blink: Measure Emotion, Build Belonging cover art

Think Blink: Measure Emotion, Build Belonging

Think Blink: Measure Emotion, Build Belonging

Listen for free

View show details

About this listen

 If 80% of buying is emotional, how are you measuring it—and turning customers into a community that stays? In this episode, host Lisa Urbanski sits down with Jean-Pierre Lacroix (author of ThinkBlink) to unpack Tenet 5 (Measure Emotional Connection) and Tenet 6 (Design for Belonging). We dig into practical ways brands can quantify feelings, repair trust fast, and craft community experiences that drive loyalty—online and in-store.

You’ll learn how to
  • Track emotional signals with metrics, analytics, and sentiment tools
  • Spot friction points and deploy service-recovery that rebuilds trust
  • Move from “transactions” to belonging with community-first design
  • Use personas + psychographics (not just demographics) to hit the heart
  • Blend AI + human insight for personalization that feels seen
  • Measure what matters: connection, advocacy, and lifetime value
Explore JP’s work and the ThinkBlink manifesto:
  • Website: www.sld.com
  • LinkedIn: www.linkedin.com/in/jeanpierrelacroix/
  • Book: ThinkBlink Manifesto (Amazon Kindle)
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.