Are you a small business in a town that stops when the Friday night lights come on? Or maybe you’ve seen a shift in recent years where more people are talking about their old high school alma mater – and the amazing year they are having in sports?

Local small businesses are increasingly turning to the familiar fields and courts of high school sports as a prime advertising venue. This strategic marketing move is driven by a powerful combination of direct community engagement, targeted marketing, and the potential for a significant return on investment. By aligning your small business with the passion and excitement of local athletics, you can forge strong connections with a valuable local audience.

In this episode, we talk about how aligning your small business with the passion and excitement of scholastic athletics, companies can forge strong connections with a valuable local audience.

In this episode, you'll learn:

• How digital technologies are helping local sports become to the newest marketing opportunity for small businesses.
• How the “halo effect” can place your small business in the mind of new customers by creating a positive association with feelings customers already have developed.
• How to think outside the box locally, but use the strategies that big brands use on a national scale.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

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• Instagram

Have you ever lost sleep over what a former employee might say, or even worse, what they might do to affect the reputation of your small business? You’re not alone. Maybe you’ve dealt with it already: someone leaves, and suddenly they’re stirring up rumors, posting online, or even opening a competing shop right down the street. As a small business owner, these situations cut deep because they don’t just threaten profits; they strike at your reputation and trust. The good news? There are ways to prepare, minimize the damage, and protect the business you’ve worked so hard to build.

In this episode, we’re breaking down five strategies every owner should know before an employee problem becomes a marketing crisis.

In this episode, you'll learn:

• How to control the narrative.
• What business assets are most vulnerable.
• How to not react the way most do and how to react appropriately.
• Expect problems and have a plan in place.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

CONNECT WITH THE SHOW

Follow Mastering Local Marketing on:

• Instagram

Do you believe marketing your small business is ONLY about ads, promotions, and social media posts? The truth is your customer experience is your marketing. Every detail, from the way your storefront looks to the personal touches you share with your customers, shapes how people feel about your brand and whether they’ll come back.

In this two-part episode of Mastering Local Marketing, we uncover nine proven ways to turn everyday customer interactions and experiences into powerful marketing moments.

In this episode, you'll learn:

• The secret message you’re sending to your customer that could be good or bad.
• How your products and services might be the one thing that confuses everyone.
• Why your employees need to be on the same page.
• How what we expect, and what we get are key to driving long-term sales and growth.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

CONNECT WITH THE SHOW

Follow Mastering Local Marketing on:

• Instagram