In this episode of Mastering Local Marketing, you'll discover the marketing tactics that truly resonate with Generation Z.

We share firsthand insights gained from conversations with 18-25 year olds, revealing how this demographic discovers brands, what content captures their attention, and why many common marketing strategies miss the mark. Learn about the digital marketing platforms that matter most, the type of content that stops the scroll, and why authenticity is key to successful customer acquisition.

The discussion also covers the response of Generation Z to local advertising strategies versus national branding, highlighting what motivates them to engage with local businesses. For small business owners looking to refine their marketing strategies, this episode challenges common assumptions and offers practical advice on shaping campaigns that connect authentically with young adults. Rethink your approach to marketing and unlock fresh ideas for effective digital marketing and customer acquisition.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.

Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition.

Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth.

This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow.

If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth.