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Marketing That Works

Marketing That Works

By: Danielle R. Harris
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About this listen

Marketing That Works is the podcast for the business owner who wants to move their brand forward so they can bring in more sales and clients. I'm Danielle R. Harris, and I am bringing you what I know from more than 12 years of experience in traditional and online marketing. I have created marketing strategies for businesses of all sizes, from multi-million dollar corporations to early-stage online businesses. And through this podcast, you will learn how using your story to communicate your expertise will help you grow your revenue.Danielle R. Harris Economics Marketing Marketing & Sales
Episodes
  • 89. Live Episode: What Trade Shows Reveal About Messaging
    Feb 2 2026

    Danielle R. Harris shares marketing insights live from a trade show event with a client. This episode touches on pivoting, enhancing your message, and the importance of positioning.


    Learn more about The Blueprint, my three-month one-on-one program, where we study what’s working and build a content approach that leads to applications.



    You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.


    Follow on Instagram at @Danielle.R.Harris.

    Follow on LinkedIn


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    9 mins
  • 88. What to Study If You Want Your Content to Convert Faster
    Jan 26 2026

    You don’t need to post more content. You need to study what’s already working.


    In this episode, marketing coach Danielle R. Harris shares the exact shift she’s been guiding clients through to turn consistent posting into real traction. If your content gets engagement but doesn’t consistently lead to inquiries or applications, this episode breaks down what to focus on next.


    You’ll learn how to study your own content, your client language, and high-performing content structures so you can attract more of the right people without copying or chasing trends.



    Turn the content you’re already posting into a repeatable way to attract the right clients.


    Learn more about The Blueprint, my three-month one-on-one program, where we study what’s working and build a content approach that leads to applications.


    You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.


    Follow on Instagram at @Danielle.R.Harris.

    Follow on LinkedIn


    Timestamps


    0:00 – Why studying your content matters

    1:52 – Core topics that drive engagement

    4:01 – Client language that converts

    5:54 – Studying other content without copying

    6:59 – Visuals that perform

    8:52 – Hooks that capture attention

    10:32 – Pacing that keeps people watching

    13:31 – Following better creators

    17:18 – Timeline for content improvement

    19:25 – Staying authentic with proven structures

    21:10 – Turning content into applications

    22:45 – Working together in The Blueprint

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    24 mins
  • 87. Why Can't I Just Do My Job? The Truth About Visibility with Jahna Berry
    Jan 19 2026

    Visibility might be the only thing between you and your next client, promotion, or job opportunity.


    In this episode, I’m sharing a LinkedIn Live conversation with executive leadership coach Jahna Berry about why people resist being seen, how self-advocacy actually works at higher levels, and simple ways to start building visibility without feeling boastful or fake.


    Follow Jahna Berry

    Join Masterclass

    LinkedIn

    Website

    Instagram



    If you want help turning your 2026 plan to get more visibility into action, Danielle can support you in building a plan you can actually follow. Book a 90 minute Momentum Call and start working on your 2026 goals today.


    Follow on Instagram at @Danielle.R.Harris.


    Follow on LinkedIn



    Timestamps


    00:00 – Introduction

    05:00 – Why Visibility Matters

    10:00 – Self-Advocacy at Higher Levels

    15:00 – Visibility as a Business Owner

    20:00 – Fears Around Self-Promotion

    25:00 – Talking About Your Goals

    30:00 – Does Visibility Get Easier?

    35:00 – Client & Career Examples

    40:00 – Personal Brand & Opportunities

    45:00 – How to Increase Visibility

    50:00 – Headshots & Online Presence

    55:00 – How to Work With Us

    Show More Show Less
    56 mins
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