In this Marketing Over Coffee:
Ashley Faus of Atlassian talks with us about product led growth, the playground, thought leadership, and more!

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She's the Head of Lifecycle Marketing, Portfolio at Atlassian

Product Led Growth vs Sales Led Growth

Ashley also the author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI from Kogan Page

Switching from the funnel to the playground

11:13 - 13:09 Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more!

Keyword driven, vs. keyword aligned, vs. keyword informed

The problem with keyword driven SEO for thought leadership

How to add thought leadership to the marketing mix

Is social media still worth doing?

The Medici Effect by Frans Johannson

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In this Marketing Over Coffee:
It's vacation time as I head to the Falmouth Road Race!

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Check out this interview by Simon Sinek with Mo Gawdat on what makes us happy

Ask for more at Analytics for Marketers!

Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI

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In this Marketing Over Coffee:
Katie Robbert returns to talk Project Management, Software Development Lifecycle, Wednesday, and more!

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Project Management, The List: Asana, JIRA, Monday, Trello, MS Project, Wrike, Basecamp, Airtable, Excel

Project management vs. Task Management

Project management vs. Digital Asset Management vs. Community Building

Applying Software Development Lifecycle Practices to protect you from getting fired for Shiny Object Syndrome

GEO! No please, not GEO

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Auracast test successful

Car battery destroyed

Wednesday

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Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI

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In this Marketing Over Coffee:
Learn about evaluating the ROI of SEO, Field Recording, Using Opal as an agent, and more!

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Moonshot Kimi K2, Alibaba Qwen 3 Coder, GLM-4.5

Is SEO worthwhile? Why it's more diffcult than ever to measure

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Google Tag Gateway

Rode CallMe

Google Opal

Star Trek Muppets, Fantastic Four is Fantastic

Coldplay Cam

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Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI

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Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Learn about Key Performance Indicators, iPad as a Second Screen, Comply Tips, and more!

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Moonshot Kimi K2

Using AI to monitor your KPIs

AI Slide Decks - automating with Apps Script

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Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI

Using an iPad as a second screen

Kris asks about in ear monitors (earbuds) - Comply tips

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Strange New Worlds, KPop Demon Slayers, Hulk Hogan

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In the latest Marketing Over Coffee:
Chris' New Book Drops!

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Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI

Older people negatively stereotyped in UK ads. Are Seniors really powerless, isolated, and without purpose?

AI Hits the Trough of Disillusionment (also verb vs. noun)

Don’t wait until the next bite—protect your home with Bzigo. Go to bzigo.com/discountBUZZ10 to save 10% off.

Media Mix Modeling vs. Multi-Touch

Chris is recruited to be an influencer for a Chinese microphone

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Travel - Clear vs. TSA PreCheck vs. Global Entry

CarPlay added to car w Jensen head unit

Bluetooth Transmitter/Receiver

Doctor Who Season 1-4

Anker Power Brick 240W 4USB and 2 AC

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In this Marketing Over Coffee:
Learn about Context Engineering, Pay Per Crawl, Adding CarPlay, Auracast and more!

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Context Engineering

Commissioning Deep Research

CloudFlare Pay Per Crawl

Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI

7:18 - 9:20 Don’t wait until the next bite—protect your home with Bzigo. Go to bzigo.com/discountBUZZ10 to save 10% off.

Having AI monitor your marketing?

Symbolic vs. Literal Numbers

CRM AI Making Stuff Up

Causal AI

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Amazon Prime Days plus bonus tarriffs!

Carplay and Subwoofer working!

Auracast Testing

Live Event?

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Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Chris' New Book Drops!

Direct Link to File

Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI

Older people negatively stereotyped in UK ads. Are Seniors really powerless, isolated, and without purpose?

AI Hits the Trough of Disillusionment (also verb vs. noun)

10:03 - 12:06 Don’t wait until the next bite—protect your home with Bzigo. Go to bzigo.com/discountBUZZ10 to save 10% off.

Media Mix Modeling vs. Multi-Touch

Chris is recruited to be an influencer for a Chinese microphone

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Travel - Clear vs. TSA PreCheck vs. Global Entry

CarPlay added to car w Jensen head unit

Bluetooth Transmitter/Receiver

Doctor Who Season 1-4

Anker Power Brick 240W 4USB and 2 AC

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters