Marketing Musings | Johnny Molson cover art

Marketing Musings | Johnny Molson

Marketing Musings | Johnny Molson

By: Johnny Molson
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 Bite-sized thoughts for small business marketing by Wizard of Ads partner Johnny MolsonCopyright 2024 Johnny Molson Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Emotion in Advertising = Dollars in Biz

    Emotion in Advertising = Dollars in Biz
    Nov 26 2024

    A collection of interviews done this year with marketers from two continents. Each have shown how entertainment and emotion aren't just nice to have...it's something you must have in order for your ads to work harder.

    With commentary from:


    Roy H. Williams/Wizard of Ads

    Orlando Wood/System 1 Group

    Harry Beckwith/Author

    Matt Owens/System 1 Group

    Zach Atherton/Harmon Brothers
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    13 mins
  • 2024: The Year Digital Becomes "Traditional"

    2024: The Year Digital Becomes "Traditional"
    Jul 8 2024

    Digital advertising is fantastic, until it isn't. Unrealistic promises, mistakes, inconsistent reporting, and outright fraud plague this industry. A THIRTY YEAR OLD industry. Sort your life out, digital... you gots problems.

    Inside the Black Box, by Bob Hoffman:

    https://dl.bookfunnel.com/6kwmi0qlsq

    Sources for current click through rates:

    https://broadstreetads.com/successful-click-through-rate/

    https://www.wordstream.com/blog/ws/2010/11/22/what-is-a-good-click-through-rate-for

    https://www.linkedin.com/pulse/evolution-banner-ads-from-44-click-through-rates-todays-umer-masood/

    ISBA article on missing ad dollars: https://www.isba.org.uk/article/time-change-and-transparency-programmatic-advertising
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    4 mins
  • MYTH: Everyone Goes to Google First

    MYTH: Everyone Goes to Google First
    Jun 6 2024

    Sounds right...but you're wrong. Your brain is doing stuff when you don't even realize it's doing stuff.
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    4 mins

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