is your business just O.K.?

Is it “O.K.” for something that’s just “O.K.” to represent your business?

Do you only think of your business as an “O.K.” business with an “O.K.” product to offer? If so, A.I. is “O.K.” for you.

A collection of interviews done this year with marketers from two continents. Each have shown how entertainment and emotion aren't just nice to have...it's something you must have in order for your ads to work harder.

With commentary from:

Roy H. Williams/Wizard of Ads

Orlando Wood/System 1 Group

Harry Beckwith/Author

Matt Owens/System 1 Group

Zach Atherton/Harmon Brothers

Digital advertising is fantastic, until it isn't. Unrealistic promises, mistakes, inconsistent reporting, and outright fraud plague this industry. A THIRTY YEAR OLD industry. Sort your life out, digital... you gots problems.

Inside the Black Box, by Bob Hoffman:

https://dl.bookfunnel.com/6kwmi0qlsq

Sources for current click through rates:

https://broadstreetads.com/successful-click-through-rate/

https://www.wordstream.com/blog/ws/2010/11/22/what-is-a-good-click-through-rate-for

https://www.linkedin.com/pulse/evolution-banner-ads-from-44-click-through-rates-todays-umer-masood/

ISBA article on missing ad dollars: https://www.isba.org.uk/article/time-change-and-transparency-programmatic-advertising