Feeling the impact of Google’s latest algorithm updates? You’re not alone. In this episode, I break down the steps you can take to recover your site’s traffic after being hit by the dreaded updates—especially the "Helpful Content" update.

What You’ll Learn:

• How to identify if your site was affected by Google's most recent algorithm update and the tools you can use to check
• Key steps to take, like removing outdated content and improving technical SEO
• The importance of image optimization and how to switch to WebP format for faster load times
• Top resources to stay ahead of future Google updates

Resources Mentioned:

• Ahrefs Site Explorer - https://ahrefs.com/site-explorer
• WP Rocket - https://wp-rocket.me/
• ShortPixel Plugin - https://shortpixel.com/
• PageSpeed Insights - https://pagespeed.web.dev/
• SEO sites to stay updated: Search Engine Roundtable (https://www.seroundtable.com/), Search Engine Land (https://searchengineland.com/), and Search Engine Journal (https://www.searchenginejournal.com/)

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BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

⁠⁠⁠⁠⁠⁠⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

⁠⁠⁠⁠⁠⁠⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) - This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

⁠⁠⁠⁠⁠⁠⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠⁠⁠⁠⁠⁠⁠) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more insights on SEO, blogging, and marketing.

In this episode of Marketing Mantra, I'm joined by special guest Anil Agarwal, the founder of BloggersPassion, one of India’s top digital marketing blogs focused on blogging, SEO, and affiliate marketing. Anil shares his incredible journey, starting BloggersPassion in 2010 and growing it into a blog that generates over $10,000 in monthly revenue. He also reveals the strategies that helped his blog attract 2.6 million pageviews annually and earn an average of $18,000 per month in 2022.

Anil discusses key strategies for monetizing a blog, leveraging SEO, and building a sustainable passive income. If you're looking for actionable tips to take your blog to the next level, this episode is a must-listen!

Key Topics Discussed:

• Anil’s inspiration to start BloggersPassion and how his blog evolved over time.
• Challenges Anil faced in the early days of his blogging journey.
• What sets BloggersPassion apart from other digital marketing blogs.
• Effective traffic-driving and traction channels Anil uses to grow his audience.
• Anil's proven monetization strategies, including affiliate marketing.
• Practical examples of monetizing a blog and generating passive income.
• The importance of SEO in driving traffic and the key strategies Anil recommends.
• Anil’s experience getting featured on top platforms like Forbes, Huffington Post, HubSpot, and the impact these features had on his blog.
• Advice for new bloggers on how to monetize effectively and mistakes to avoid.
• The future of SEO and blogging, and Anil’s exciting upcoming projects for BloggersPassion.

Key Takeaways:

• Learn actionable tips to monetize your blog and generate passive income.
• Discover SEO strategies that can elevate your blog’s traffic and visibility.
• Gain insights on the blogging landscape and how it’s evolving.

Where to Find Anil Agarwal:

• Blog: https://bloggerspassion.com/
• Twitter: https://x.com/bloggerspassion

Listen to the full episode to uncover practical blogging strategies from a pro!

=-=-=-=

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) - This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more insights on SEO, blogging, and marketing.

In this episode of Marketing Mantra, we dive deep into the Hook Model, a powerful framework popularized by Nir Eyal in his groundbreaking book Hooked: How to Build Habit-Forming Products. This model has been used by the world’s leading tech companies to create products that users can’t resist.

Join me as I break down the four phases of the Hook Model—Trigger, Action, Variable Reward, and Investment—and explain how each phase plays a vital role in creating a cycle of habitual use. I’ll also share seven key marketing insights that every marketer should know to effectively apply the Hook Model to their products or services.

By the end of this episode, you’ll have a clear understanding of why the Hook Model is the secret weapon behind some of the most successful products in the market, and how you can leverage it to keep your users engaged and coming back for more.

What You’ll Learn:

• The four phases of the Hook Model and how they work together to form habits
• Real-world examples of companies successfully using the Hook Model
• 7 actionable marketing insights to implement the Hook Model in your product strategy
• Why mastering the Hook Model is essential for every marketer looking to create sticky, engaging products

Tune in and discover the secret behind habit-forming products that keep users hooked!

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Resources Mentioned:

• Book Recommendation: Hooked by Nir Eyal - https://www.nirandfar.com/hooked/
• [Blog Post] 7 Marketing Lessons I Learned from "Hooked" by Nir Eyal - https://www.99signals.com/marketing-lessons-hooked-nir-eyal/

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Special Offer:

Don't forget to grab your copy of “Link Building Secrets” for just $9. Not only will you get to explore my 27 top link building strategies, but you’ll also benefit from hands-on exercises and checklists to ensure flawless execution. This is the blueprint you need to boost your site's authority and open the door to earning $10,000 a month on the side.

Buy your copy here: https://ebooks.99signals.com/link-building-secrets/order

=-=-=-=

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

⁠⁠⁠⁠⁠⁠⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

⁠⁠⁠⁠⁠⁠⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) - This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

⁠⁠⁠⁠⁠⁠⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠⁠⁠⁠⁠⁠⁠) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more insights on SEO, blogging, and marketing.