In this episode of Marketing Mantra, I share my honest take on the growing chaos of acronyms around AI search. Every week there’s a new one: AEO, LLMO, AIO, GAIO, SEvO, and honestly, most of them don’t make sense. They’re shallow rebrands of SEO dressed up with new jargon.

I break down where each of these acronyms came from, why they don’t hold up, and why only one term actually deserves a place in our marketing vocabulary: GEO (Generative Engine Optimization). Just like SEO defined the Google era, I believe GEO will define the generative era.

What You’ll Learn in This Episode:

• The backstory of AEO, LLMO, AIO/GAIO, and SEvO — and why I think they’re destined to fade.

• Why GEO stands apart as a clear, focused, and lasting framework.

• The pillars of GEO that I focus on in my own work:

  • Citations and Mentions – how to get cited in generative answers.

  • Schema and Entities – why structuring your content matters more than ever.

  • Authority and Trust – building credibility with both people and AI engines.

  • Prompt-Based Visibility – how I test and track brand presence across ChatGPT, Gemini, Claude, and Perplexity.

• Why I believe GEO is the playbook marketers need to embrace right now.

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Links and Resources

• 📖 Read my full blog post on GEO: Generative Engine Optimization (GEO): How to Stay Visible in the Age of AI Search

• 🌐 Learn more about my agency: Startup Cafe Digital

• 📚 Explore more in-depth guides at 99signals.com

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BONUS RESOURCES + FREE DOWNLOADS

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