Business Owner's Guide to Content Marketing

Want to plan your marketing for 2026?

If you feel stuck choosing between documenting your day or sitting down to create “perfect” content, you’re not alone. In this episode, we break down the real difference between documenting vs creating content as a business owner—and how to build a marketing system that does both, without burning you out.

You’ll learn why some owners feel more natural documenting their day on Instagram Stories while others feel safer creating scripted Reels—and how leaning too hard in one direction leads to stalled growth.

If your marketing looks great but isn’t bringing in the right clients, there’s a good chance it’s built for your ego—not your audience. In this episode of Making Creative Marketing, we break down what “selfish marketing” really looks like and how to shift into customer-focused content that actually converts.

In this episode of Making Creative Marketing, we talk about why so many business owners—contractors, dentists, med spas, interior designers, and creatives—unknowingly build selfish marketing that reflects their personal preferences instead of what their customers actually need to see and feel.

We unpack the difference between aesthetics-driven marketing and data-driven, customer-focused marketing, and why your logo, colors, polished content, and carefully curated brand shoots aren’t enough if your ideal clients don’t see themselves in your messaging. From overly scripted videos to perfectly staged photo shoots that never touch the real customer journey, we explore how ego quietly shapes your content—and quietly kills your results.

Have questions you want answered in the show: podcast@themakerycompany.com

If you're a solopreneur, realtor, or service-based business owner trying to grow without burning out, this episode of The Creative Marketing Content Podcast breaks down the core systems you must have in place to stay organized, consistent, and profitable.

We dive into practical, beginner-friendly tools and workflows that simplify your marketing, help you manage leads, and keep your business running smoothly — even when you’re wearing every hat.

1. Why every solopreneur needs a real CRM (not your Gmail inbox)

We walk through how to classify your contacts into a simple sales pipeline: cold leads, warm leads, engaged prospects, active clients, and past clients. Understanding this structure helps you prioritize your time, track client communication, and make smarter marketing decisions.

2. How connecting a CRM and email marketing platform multiplies your results

Instead of manually emailing contacts one-by-one, you’ll learn how tools like Flowdesk, Mailchimp, or other email platforms help you segment your audience, automate follow-ups, and track open rates so you know what’s actually working.

3. Why solopreneurs struggle with social media consistency — and the 70/20/10 content system that fixes it

You’ll learn how to turn your high-performing posts into repeatable frameworks, experiment with new ideas, and create content that’s built to grow your business — not just chase trends.

4. How to structure your days to balance marketing and client work without burnout

We break down a simple schedule model that helps you grow your business in the first half of the day and fulfill client work in the second half — a realistic structure that keeps both sides of your business healthy.

5. How automation pulls you off the “content treadmill”

By setting up automated nurture sequences, segment-based emails, and recurring campaigns, you create opportunities for leads to reconnect with you — even months after you've spoken. These systems generate business quietly in the background.

Reach out to us at: podcast@themakerycompany.com

or Instagram: @themakerycompany

Welcome to the Making Creative Marketing show, where we dive into the intricate balance between content creation and marketing for business owners, entrepreneurs, and content creators. If you find yourself juggling both worlds and seeking that elusive equilibrium, you're in the right place.

Interested in growing your content marketing: Join Our Email

or Instagram: @themakerycompany

Everyone may be over the 'free digital download' era of business and content creators, but that's why it's so important to not make the same mistakes that they do!

We're breaking down the best practices that you need to keep in mind when creating your digital download for your business.

This digital downloads shouldn't just be a down and dirty Canva mockup! We go over all the key pillars you need to consider when investing time in creating something that has to potential to significantly scale your business!

Interested in growing your content marketing: Join Our Email

or Instagram: @themakerycompany

Have you ever had the feeling that your letting some marketing tasks slide by that could have been better?

Tell us that there hasn't been a time or two where you knew it was time to fix something in your marketing, but you were hesitant because it's been nice to have it run on it's own.

In this episode we talk about marketing autopilot and manual control as it relates to when is it ok to let some things continue and when is it time to jump in and start working on those systems again.

Listen as we break down some sides of marketing that might put your mind at ease and give you some clarify into how to handle the future of your marketing efforts.

Interested in growing your content marketing: Join Our Email

or Instagram: @themakerycompany

In this podcast episode, we discusses the importance of creating a measurable and trackable marketing system. The focus is on simplifying the marketing funnel, removing unnecessary steps, and emphasizing the need for clear goals at each stage. We suggest using Google Analytics and Google Tag Manager to set up tracking for different web pages, such as those for email sign-ups, leads, and purchases.

By creating separate URLs and redirecting users to success pages based on their actions, businesses can easily measure the effectiveness of their marketing efforts. We walk you through a simplified three-step approach to marketing systems and emphasize the importance of refining and troubleshooting to improve efficiency.

Interested in growing your content marketing: Join Our Email

or Instagram: @themakerycompany

If you feel like your content is doing well, we talk more about how you can audit your content to make sure that you're amplifying the 'right message'.

You might be surprised at what you find and what you'll change about how you're creating your content.

Does your content have these 3 things:

1) Authenticity

2) Best Communication Method

3) On Brand