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Make it Science.

Make it Science.

By: HHL Leipzig Graduate School of Management
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Summary

 With this video podcast series, we have created a space for open academic debate where contrasting scientific perspectives challenge each other. “Make it Science.” exposes the raw discussions of our faculty members that usually happen behind closed doors. This is HHL unfiltered: We thrive on debate, embrace controversy, and don’t shy away from friction.HHL Leipzig Graduate School of Management Science
Episodes
  • Human Capital vs. Intellectual Assets: Where Should Entrepreneurs Invest Their Resources in the Age of AI?

    Human Capital vs. Intellectual Assets: Where Should Entrepreneurs Invest Their Resources in the Age of AI?
    Apr 30 2026

    In this debate, a digital innovation expert (Prof. Dr. Claudia Lehmann) and an international IP strategist (Prof. Dr. Dr. Kelvin Willoughby) face off to resolve a pressing entrepreneurial dilemma: In the age of AI, where should leaders invest their scarce resources? As AI commoditizes knowledge and reshapes the legal landscape of ownership, they scrutinize whether intellectual property remains a startup's lifeblood or has evolved into a mere table stake. They analyze the critical need for AI fluency in the C-suite and investigate the importance of transformational leadership. Finally, they leave the status quo behind to place their future bets on how the tension between nurturing human adaptability and securing intellectual assets will evolve over the next decade.


    Timestamps:

    00:00 Intro

    01:21 The Clash

    03:17 The Sparring

    15:11 The Research and Case Scenarios

    25:23 The Future Bet

    28:29 The Reflection
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    30 mins
  • Profit vs. Purpose: Is There a Real Trade-off?

    Profit vs. Purpose: Is There a Real Trade-off?
    Feb 24 2026

    In this fundamental debate, a public value advocate (Prof. Dr. Timo Meynhardt) and a financial expert (Prof. Dr. Henning Zülch) face off to explore whether social impact and shareholder returns are fundamentally at odds.

    They scrutinize the validity of ESG metrics, ask if purpose is becoming mere marketing rhetoric, and discuss how leaders can avoid the trap of purpose-washing. Finally, they leave the status quo behind to place their future bets on how the tension between profit and purpose will evolve over the next decade.

    Timestamps:

    00:00 Intro

    00:56 The Clash

    02:35 Can businesses advance the public good without sacrificing profitability?

    05:50 Are social impact and shareholder returns fundamentally at odds?

    10:48 Do ESG metrics help bridge the gap between profit and purpose?

    17:24 Should boards and investors measure public value creation?

    21:45 Is “doing good” becoming a strategic necessity or just another form of marketing rhetoric?

    26:32 How can companies commit to purpose without falling into the trap of “purpose-washing”?

    33:06 Scientific Proof

    39:06 How are these findings reflected in the Leipzig Leadership Model?

    48:32 Case Scenarios: Krombacher, Porsche and BMW

    56:03 The Future Bet

    01:01:55 Wrap Up: Consensus and Dissensus

    01:10:36 Call to Reflection
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    1 hr and 13 mins
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