MARKETING cover art

MARKETING

By: Brandon White
  • Summary

  • The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
    © 2024 © 2023 MARKETING
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Episodes
  • Marketing After the Death of 3rd Party Cookies with Rich Stone of TechTarget
    Mar 19 2024

    Google Chrome is phasing out third parties cookies by the end of the year. All the other browsers are already blocking them, Safari, Firefox etc...

    We talk about what online marketing looks like after 3rd party cookies are gone.

    About Rich Stone
    Rich is a B2B tech intent data SaaS sales VP with 16 years of experience across a number of sales and leadership functions within TechTarget.

    Currently leading a team of Enterprise Sellers in North America in fostering mutually beneficial partnerships with our largest and most strategic customers in North America. Working diligently to ensure success across our customers’ B2B technology marketing and sales goals / KPIs.

    Providing solutions that make a real business impact for our customers across our full suite of TechTarget’s offerings including BrightTALK, Enterprise Strategy Group, Data Science Central and Xtelligent Healthcare Media.

    EPISODE LINKS

    • TechTarget

    PLEASE follow and tell a friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.
    Over 17,200 subscribers and counting

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    https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businessplan.buzzsprout.com

    The Brandon White Show
    Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

    https://MyEdgePodacst.com

    PRODUCTIVITY
    Productivity tips in under 5 minutes

    https://podcasts.apple.com/us/podcast/productivity/id1694396715


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    1 hr and 7 mins
  • Branding Bootcamp and How to Leverage Your Brand to Build a Successful Loyalty Program to Boost Your Sales with Sheila Butler of Butler Marketing Group
    Nov 12 2023

    Sheila takes us through her Branding Bootcamp and gives us a bonus lesson on how to build a successful loyalty program to increase your sales.

    ABOUT SHEILA BUTLER
    Sheila is an accomplished Chief Marketing Officer (CMO) with 25+ years experience in integrated marketing, global loyalty program management, loyalty strategy, loyalty marketing, partnership marketing, business development, CRM, and brand development & transformation across B2C & B2B at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank.

    From tech start-ups to Fortune 100 companies in hospitality and financial services industries, she has a demonstrated ability to lead marketing organizations, acquire new customers, deepen customer engagement, evolve brands, and drive loyalty and retention through consumer insights, customer relationship management (CRM), and strategic partnerships. Partners/clients have included Disney, IHG, Starbucks, Visa, Bluegreen Vacations, AMResorts, Penn National Gaming, World Travel Holdings, and more. ​

    Sheila has a passion for great brands, tackling complex marketing challenges and new initiatives in creative environments. She holds a Bachelor of Science in Music and Business/Arts Administration from Indiana University, Bloomington and a Master of Business Administration from the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill.​​​

    LINKS

    • Butler Marketing Group
      https://www.butlermg.com

    PLEASE follow and tell a friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.
    Over 17,200 subscribers and counting

    -->
    https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businessplan.buzzsprout.com

    The Brandon White Show
    Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

    https://MyEdgePodacst.com

    PRODUCTIVITY
    Productivity tips in under 5 minutes

    https://podcasts.apple.com/us/podcast/productivity/id1694396715


    Show More Show Less
    1 hr and 4 mins
  • How AI SEO is Disrupting the Search Engine Services Industry and Organic Search with Cody Schneider CEO of Drafthorse AI
    Aug 17 2023

    AI is disrupting organic search across Google, YouTube, Bing, Apple Podcasts, Spotify, other podcast apps, Amazon and a host of other search engines.

    Cody explains how to leverage AI to dominate SEO in all these search engines.

    ABOUT CODY SCHNEIDER
    Cody is recognized for co-founding Swell AI and Drafthorse AI, companies specializing in AI-driven content creation and SEO optimization. With a background in Business Economics and Economics, Cody has proven his skills in strategic planning, leadership, and management. He's currently focused on boosting organic traffic through AI-generated articles and podcast growth strategies. He's known for his innovative brand-building approach.

    EPISODE LINKS

    • Drafthorse AI
      https://app.drafthorseai.com

    • Cody on Twitter: @codyschneiderxx

    PLEASE follow and tell a friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.
    Over 17,200 subscribers and counting

    -->
    https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businessplan.buzzsprout.com

    The Brandon White Show
    Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

    https://MyEdgePodacst.com

    PRODUCTIVITY
    Productivity tips in under 5 minutes

    https://podcasts.apple.com/us/podcast/productivity/id1694396715


    Show More Show Less
    1 hr and 50 mins

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