Athena O'Dell, a passionate arborist from New York. Athena shares her journey into the world of tree climbing and arboriculture, discussing her love for outdoor work and the various paths within the industry. Emphasizing the importance of education, certifications, and the involvement of her family in the business. The conversation also touches on the challenges and opportunities for newcomers in the field, as well as the significance of using environmentally friendly products like those from Dynamic Green Products.

Russell and guest Wayne Volz discuss the evolution of WLS Landscapes, the importance of understanding business costs, and the necessity of diversification in landscaping services. They explore the challenges faced by landscaping professionals, the significance of customer loyalty over satisfaction, and the role of education in scaling a business. Wayne shares insights from his extensive experience in the industry, emphasizing the need for proper pricing strategies and cost management to ensure long-term success.

Having a desire to help others can lead some down a wandering path. For Cody, that path wound through various stages from cars to guitars and a love of saws. But beyond it all, his love of community brough him to service as a firefighter and shepherd of wood.

Luke Thompson shares his passion for tree work, emphasizing the importance of authenticity and self-acceptance in his profession. He discusses how working with trees allows him to connect with his true self and encourages others who feel the same way to consider this path through his unique networking channel Crewzy.

Justin Sizemore started his career climbing the corporate ladder but decided to grab a harness and swing over to the world of trees after wanting more. Following the inspiration from his grandfather, you can now find Justin living the dream among the canopies.

In this conversation, Miguel Salazar discusses the essential nature of the tree service industry, highlighting its role as first responders to natural events affecting trees. He shares his journey of starting Master Arbors Service, detailing the support he received from friends and family, and his achievement of obtaining a contractor's license.

takeaways

• The tree service industry is always in demand.
• Trees require constant care and attention.
• Natural events can lead to urgent tree service needs.
• Community support is crucial for business growth.
• Obtaining a contractor's license is a significant milestone.
• Starting a business requires dedication and resilience.
• Master Arbors Service was founded during challenging times.
• The journey of entrepreneurship is ongoing.
• Five years in business brings valuable experience.
• The importance of being prepared for unexpected challenges.

Certified Arborist, Marc Goldberg, has spent his career in the green industry starting from a young age. Early in his college days, a particular class pointed him towards his path to becoming an Arborist and an author.

Throughout the years, Marc has seen various trends and has experienced a wide variety of learning through study and mentorships.

His book, "An Arborist Point of View From Beneath The Canopy" is available on Amazon:

https://a.co/d/5Lw5pBl

From a wandering past, Michael decided to quite literally carve out a new life with a chainsaw. Through inspiration and perspiration, with a few wood chips in between, he is making a name for himself in the carving word.