Athena O'Dell, a passionate arborist from New York. Athena shares her journey into the world of tree climbing and arboriculture, discussing her love for outdoor work and the various paths within the industry. Emphasizing the importance of education, certifications, and the involvement of her family in the business. The conversation also touches on the challenges and opportunities for newcomers in the field, as well as the significance of using environmentally friendly products like those from Dynamic Green Products.

Russell and guest Wayne Volz discuss the evolution of WLS Landscapes, the importance of understanding business costs, and the necessity of diversification in landscaping services. They explore the challenges faced by landscaping professionals, the significance of customer loyalty over satisfaction, and the role of education in scaling a business. Wayne shares insights from his extensive experience in the industry, emphasizing the need for proper pricing strategies and cost management to ensure long-term success.

Having a desire to help others can lead some down a wandering path. For Cody, that path wound through various stages from cars to guitars and a love of saws. But beyond it all, his love of community brough him to service as a firefighter and shepherd of wood.