What makes your museum stand out? In this episode, Amy talks about how to define your museum’s unique story and why getting clear on your message can guide your decisions, deepen your impact, and help your audience connect with you on a whole new level.

Get simple prompts to help you uncover what makes your museum memorable and how to use that story across everything from programming to partnerships to social media. Whether you're starting from scratch or looking to sharpen your message, this episode is here to help.

This is part of Amy’s Summer Book Club series based on her free ebook, “Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.”

• Download a free copy of the ebook: www.lovemymuseum.com/ebook
• Smithsonian’s Anacostia Community Museum: Check out their brand story video on the homepage
• Listen to the rest of the series: https://www.lovemymuseum.com/podcast/summerbookclub
• https://www.lovemymuseum.com/podcast/everybody-knows-your-name
• https://www.lovemymuseum.com/podcast/communitymuseum

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

In this episode, Amy explores what it really means to be a community museum and why becoming a trusted, welcoming space doesn’t require a huge budget or a blockbuster exhibit. From button trades to community curators, she shares real-life examples of small museums creating big belonging. Amy also unpacks the idea that “every museum is a community museum” and shares the story of one of her favorite museums, the Smithsonian’s Anacostia Community Museum.

This is part of Amy’s Summer Book Club series based on her free ebook, “Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.”

• Download a free copy of the ebook: www.lovemymuseum.com/ebook
• Learn more about the Smithsonian’s Anacostia Community Museum
• Listen to the rest of the series:

https://www.lovemymuseum.com/podcast/summerbookclub

https://www.lovemymuseum.com/podcast/everybody-knows-your-name

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

In this episode, Amy explores the real secret to increasing museum attendance, and it’s not about one-time visits. It’s about building loyalty. Drawing on a heartwarming story from her own life and offering actionable advice from her ebook, Amy guides listeners through how museums can become places where visitors feel known, valued, and eager to return. She shares how to map the visitor life cycle and offers a practical prompt to help museums move from chasing numbers to building lasting relationships.

This is part of Amy’s Summer Book Club series based on her free ebook, “Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.”

• Download a free copy of the ebook: www.lovemymuseum.com/ebook
• Listen to the rest of the series: https://www.lovemymuseum.com/podcast/summerbookclub

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

In this episode, Amy kicks off the Love my Museum Summer Book Club; a special podcast and email series built around her free ebook, Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.

Amy shares the inspiration behind the series and explains how the podcast episodes, weekly emails, and downloadable ebook all work together to support busy museum professionals who want to increase attendance and build deeper community connections.

Listeners will hear why now is the time to focus on turning visitors into fans who bring a friend and how even small, consistent steps can make a big impact.

• Download a free copy of the ebook: www.lovemymuseum.com/ebook

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

Getting people through your museum’s doors is important, but getting them to come back is essential for sustained growth. In this episode, Amy shares ideas to increase repeat visits through smart engagement, meaningful perks, and intentional communication. You’ll come away inspired and ready to make small changes that can lead to a big impact on your museum’s attendance and visitor loyalty.

• https://www.lovemymuseum.com/worktogether

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

Working with the media can seem intimidating, but it doesn’t have to be. In part two of this two-part series, Amy answers five more of the most common questions museum professionals ask about media relations. This episode is full of practical tips to help you feel more confident and ready when it’s time to connect with the media and share your museum’s story.

• Episode 32: Top 10 Media Relations Questions (Part 1)

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

Working with the media can feel intimidating, but it doesn’t have to be. In the first of a two-part series, Amy answers the first five questions museum professionals most often ask about media relations. This episode is packed with real-world advice to help you feel more confident and prepared when it’s time to reach out to the media and share your museum’s story.

• Episode 13: Media Relations at Your Museum

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century, and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

It’s the first anniversary of the Love my Museum podcast! In this episode, host Amy Kehs reflects on the past year, shares how the show started, highlights favorite moments and most popular episodes, and gives a sneak peek of what’s coming next.

Mentioned in this episode:

• Episode 2: Introducing the Love My Museum Podcast
• Episode 3: Things I Know for Sure
• Episode 4: Putting Your People First
• Episode 5: Planning the Planning
• Episode 9: Creating Brand Love for Your Museum
• Episode 26: Looking at the Next 90 Days

Guest Episodes:

• Episode 11: Featuring Tacey Atkinson — Host of the Customers First Podcast
• Episode 21: Featuring Kyra Pogge Brewka — Host of The Authentic Communicator Podcast
• Episode 23: Featuring Mary Zell Galen

Other shout-outs:

• Rachel Aiken, The Program Consultancy
• Lou Mongello, Host of WDW Radio and founder of the Momentum conference
• Conor Brown, Vacation Kingdoms
• Katie, Apostrophe Communications

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.