• Tools for Competitor Analysis & GBP Content Strategy - 241
    Sep 12 2025
    Tools and Tactics to Outrank Local Competitors and Optimize Your Google Business Profile

    Discover actionable strategies for improving your local SEO through competitor analysis and Google Business Profile optimization. This episode explores how to use tools like Lead Snap and GMB Everywhere to uncover what top-ranking businesses are doing right, align your website and GBP categories for better visibility, and build a content strategy that fills ranking gaps in your market. Plus, learn how to boost local authority with backlinks, industry engagement, and AI-friendly content tactics that drive real-world results.

    What You’ll Learn

    • How to identify what’s working for top competitors in your local market using Lead Snap and GMB Everywhere
    • Why aligning your GBP categories with website content is crucial for rankings
    • Ways to create blog and service content that targets local ranking gaps and improves calls and traffic

    Want to beat your local competitors on Google Maps? Start by analyzing what they’re doing and then do it better. Get expert help building your GBP and content strategy by reaching out for a free local SEO consultation.

    https://www.localseotactics.com/tools-for-competitor-analysis-gbp-content-strategy

    Show More Show Less
    22 mins
  • Search Smarts: Easiest Way to Be Found for AEO and SEO
    Sep 10 2025
    AI is changing how people find businesses, but are you doing the simple things that make you easier to find? In this episode, Bob shares one of the most overlooked yet powerful strategies for boosting your local SEO and AEO: joining your local Chamber of Commerce. Learn how this single move can improve your credibility, drive quality backlinks, and help AI assistants like Siri, Alexa, and ChatGPT recommend your business more confidently. Discover why local authority matters more than ever and how getting listed in the right places can supercharge your online visibility.

    Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode!

    • Ask a question
    • Free SEO Audit
    • SEO Resources
    • Hire Us
    Show More Show Less
    6 mins
  • Can Social Media Really Help Your Local SEO? Here’s What to Know - 240
    Sep 5 2025
    How to Use Social Media to Strengthen Your Local SEO Strategy

    While social media doesn’t directly boost your Google rankings, it plays a powerful supporting role in your local SEO strategy. In this episode, we explain how platforms like Facebook, Instagram, and YouTube help drive local traffic, reinforce your business authority, and enhance your Google Business Profile. Learn how to make the most of your time on social and what steps to take for lasting impact.


    What You’ll Learn

    • How social media indirectly supports your local search rankings
    • Which platforms to focus on based on your business type
    • How to connect social accounts to your Google Business Profile for SEO benefits

    Ready to align your social media with your local SEO strategy? Contact the team at Local SEO Tactics for a personalized site audit and start making every post count.

    https://www.localseotactics.com/can-social-media-really-help-your-local-seo-heres-what-to-know/

    Show More Show Less
    14 mins
  • Search Smarts: How llms.txt Is Changing the Way AI Sees Your Website
    Sep 3 2025
    AI is indexing the web, but are you in control of what it sees? In this episode, Bob breaks down the emerging role of llms.txt, a new file that lets you manage how AI language models like ChatGPT access and use your content. Learn what it is, why it matters, and how to implement it properly. Discover how this small file could play a big role in your site's visibility, content protection, and SEO strategy in an AI-powered world.

    Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode!

    • Ask a question
    • Free SEO Audit
    • SEO Resources
    • Hire Us
    Show More Show Less
    5 mins
  • On Page Optimization Technical SEO Deep Dive
    Aug 29 2025
    Technical SEO Essentials for Strong Local Rankings

    Is your website technically holding you back from ranking higher in local search? Most business owners focus on content and keywords, but without a solid technical foundation, your site won’t reach its full potential. In this episode of Local SEO Tactics, we take a deep dive into technical SEO and why it’s a critical part of improving your local search visibility. From crawlability and site structure to mobile optimization, page speed, and schema markup, you'll learn how to build a strong technical foundation for your website. Whether you're just getting started or looking to tighten up your on-page strategy, this episode gives you practical tips, clear priorities, and trusted tools to move the needle in your rankings.

    What You’ll Learn

    • How to prioritize the most impactful technical SEO tasks for your site
    • Practical tools and steps to fix crawl issues, boost speed, and structure your pages
    • Why mobile-friendliness and HTTPS are non-negotiable for local rankings

    Ready to optimize your website like a pro? Listen to the full episode of Local SEO Tactics for a deep dive into the key technical elements that can make or break your local search performance. Whether you're DIY-ing your SEO or managing a team, these insights will give you a roadmap to better visibility and traffic. Tune in now!

    https://www.localseotactics.com/on-page-optimization-technical-seo-deep-dive/

    Show More Show Less
    19 mins
  • Search Smarts: What to Do After You’ve Reached the Top of Google
    Aug 27 2025

    You’ve made it to the top of Google, now what? In this episode, Bob shares smart strategies to keep your spot and turn your visibility into real results. Learn why clear calls-to-action, an updated Google Business Profile, and responding to reviews matter more than ever. Discover how social proof, consistent review requests, and hyper-local content can give you an edge. Plus, Bob covers monitoring competitors, setting alerts for ranking changes, and staying one step ahead in the search game.

    Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode!

    • Ask a question
    • Free SEO Audit
    • SEO Resources
    • Hire Us
    Show More Show Less
    9 mins
  • AI Tools For Your Business - 238
    Aug 22 2025

    Boost productivity and visibility with AI tools tailored for local SEO, marketing, and automation.

    The future of marketing is AI-powered, make sure you're business doesn't get left behind. In this episode of SEO Tactics, we unpack a lineup of powerful AI tools designed to elevate your business. From automated review management to AI-powered ad optimization, learn how these platforms can save you time, improve customer engagement, and help you dominate local search. Whether you're a small business or a marketing agency, this episode delivers actionable insights and recommendations from hands-on experience with tools like BirdEye, MailChimp, BrightLocal, Jasper, and more.

    What You’ll Learn

    • How AI tools can streamline local SEO, review responses, email marketing, and content creation
    • The pros, cons, and real-world use cases of platforms like BirdEye, Podium, Jasper, ChatFuel, BrightLocal, and more
    • Insider tips on using AI-driven chatbots, voice search optimization, and ad automation to boost customer conversion

    Get a free SEO audit at LocalSEOTactics.com and reach out to chat about the best-fit tools for your goals.

    Show More Show Less
    26 mins
  • Search Smarts: Why Schema Is Key to Being Found by AI
    Aug 20 2025
    Can Google Gemini and other AI models really discover your site on their own? In this episode of Search Smarts, Bob Brennan breaks down insights from Kasim Aslam’s recent webinar on how AI-powered search is changing the game. The big takeaway? Schema markup is no longer optional, it’s one of the primary signals helping language models understand and recommend your content. If you want to future proof your SEO and stay discoverable in the age of AI, this is the episode you don’t want to miss.

    Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode!

    • Ask a question
    • Free SEO Audit
    • SEO Resources
    • Hire Us
    Show More Show Less
    7 mins