What happens when a beloved brand like Duck Donuts teams up with 3Owl for a full-stack digital transformation? A frictionless, mobile-first website that delights users and drives measurable growth.

In this episode, we break down the strategy, tech stack, and UX thinking behind the new DuckDonuts.com — including:

• Why 1.9-second load times matter more than ever

• How smart defaults and custom donut builders boost AOV

• The role of Olo, Radar, and other tech partners in seamless integrations

• Real results: 10%+ revenue lift (and counting)

This is more than a redesign. It’s a strategic leap that’s paying off in performance, guest satisfaction, and long-term digital flexibility.

🔗 Visit duckdonuts.com to experience it for yourself.

💬 Got thoughts? We’d love to hear from you.

#EcommerceStrategy #DigitalExperience #RestaurantTech #UXDesign #3Owl #DuckDonuts

Most restaurants think online ordering is “solved”—orders are flowing, money’s coming in. But what if your off-the-shelf system is silently losing you sales? In this episode, we explore the ordering redirect problem: that moment when customers click “Order Now” and land on a third-party site instead of staying within your brand’s experience.

You’ll learn how this small UX flaw leads to major drop-off, why custom ordering systems outperform templates, and what leading brands are doing to convert more visitors into paying customers. Whether you’re a restaurant owner, CMO, or digital experience leader, this episode will help you rethink the role of tech in your guest journey—and give you a roadmap to double-digit growth.

🎧 Perfect for: restaurant marketers, hospitality tech teams, brand strategists

🔎 Keywords: restaurant tech, online ordering, digital guest experience, UX, brand loyalty, conversion optimization, restaurant growth, ecommerce for restaurants

Let’s keep guests in the building—and watch revenue soar.

Most brands don’t realize they’re sabotaging their own SEO and guest experience by letting third-party platforms host their location pages. In this episode, I break down why subdomains like locations.brand.com are killing your discoverability—and what to do instead.

You’ll learn:

• Why subdomains hurt your search rankings

• How to reclaim control over your digital guest experience

• The hybrid “built vs. bought” strategy that actually works

If you’re using platforms like Sochi, Chatmeter, or Momo, this episode is a must-listen. It’s time to treat your .com like the powerhouse it should be.

#RestaurantMarketing #SEO #DigitalExperience #BrandStrategy

What do you do when off-the-shelf tech doesn’t cut it? You build your own. Filippo Fiori, co-founder of Due Cucina and a former nuclear engineer, shares how they developed proprietary back-of-house software to perfect pasta timing and streamline operations. Learn how small teams can build smart, user-friendly tools that actually get used—and scale with intention.

This episode unpacks the real talk from RLC around digital systems: Should you build from scratch? Buy an out-of-the-box solution? Or go hybrid?

Joseph Szala of 3Owl lays out:

• What happens when you follow someone else’s roadmap

• How decoupled architecture balances cost, control, and innovation

• Case studies from Duck Donuts and Great American Cookies

🎧 A must-listen for restaurant marketers, digital leaders, and anyone rethinking their tech stack.

Too many focal points = digital chaos. In this episode, we explore why the most effective websites and apps center around a single, resonant message—what we call the lead singer. Using the metaphor of a concert, we unpack how to create smoother, more intuitive digital journeys that keep users engaged and reduce friction at every turn.

Perfect for CMOs, UX designers, and anyone responsible for digital guest experiences.

What You’ll Learn:

• Why clarity beats complexity in digital design

• How to structure your website like a concert experience

• The “Rule of Three” for managing supporting content

• How physical world logic should guide your digital strategy

🎙️ Like this episode? Follow us for more high-impact digital insights.

In this episode, Joseph Szala is joined by Brooke Heinzmann, Senior Director of Product Marketing at Qu, to unpack Q’s sixth annual 2025 State of Digital report — one of the most trusted data sets on enterprise restaurant tech strategy.

Together, they explore six major trends shaping the future of fast casual and QSR brands:

1. Winning back the guest

2. Tech consolidation as a mandate

3. Loyalty without unified data will fail

4. The kiosk surge continues

5. Kitchen innovation is the next frontier

6. Digital sales are stabilizing

Along the way, you’ll hear candid takes on what’s working (and what’s not), how long tech really takes to roll out, and why “set it and forget it” is a recipe for regret. Whether you’re a restaurant marketer, tech provider, or digital strategist, this episode is filled with data-backed insights to guide your next move.

🔗 Access the full visualized report:https://www.qubeyond.com/2025-state-of-digital-restaurant-report/

🎙 Follow Brooke on LinkedIn: https://www.linkedin.com/in/brooke-heinzmann/

#RestaurantTech #QSR #FastCasual #DigitalStrategy #RestaurantMarketing #LoyaltyPrograms #RestaurantOperations

Time to dust off your restaurant’s digital experience (DX) and turn clicks into cash! In this episode, we’re breaking down how multi-unit restaurant leaders can spring clean their online presence to boost orders and revenue—no full redo needed. From a commerce-ready homepage to SEO-charged product pages (PDPs) and lightning-fast site speed, we’re sharing practical steps to make your DX work harder. Perfect for anyone running multiple locations who wants better guest engagement and bigger returns.

Here’s what’s inside:

• Declutter your homepage for instant order wins
• Amp up PDPs with upsells and smarter UX
• Fix overlooked spots like loyalty and account pages
• Why speed is your secret revenue weapon

🎯 Takeaway: Small changes, massive impact—start today!

Love this? Share it with your team, drop us a review, and follow for more restaurant leadership insights. What’s your next DX move—homepage or PDPs? Let us know in the comments on our socials (@[YourHandle])! New episodes drop weekly—don’t miss out.

#RestaurantDX #MultiUnitRestaurantTips #DigitalExperienceHacks #RestaurantLeadership #OnlineOrderingBoost